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Choosing the perfect makeup for eyebrows

Choosing the perfect makeup for eyebrows

Choosing the perfect makeup for eyebrows


Love your brows neat and natural, insta- sharp, or somewhere in between? The perfect brow makeup is out there for every arch. We take a look at the most popular types of makeup for eyebrows.




Fake fuller brows in just a few quick flicks with a brow pencil.

A little easier to use than a brow creme and offering more definition than some powders, pencils are the perfect brow makeup for an everyday look. 

Fill in, darken, and define your brows all with a pencil. Plus, they make a great base for brow powder - together they’re an excellent brow duo. 

While pencils can suit all skin types, if you have oily skin a light application of powder over the top will help set the pencil. 

Eyebrow pencil is great for:

Filling in sparse patches and tails

Natural looking brows

Quick, no fuss application

Beginners - easy to control

Teaming with powder


How To Apply Brow Pencil: The Basics 

Using a spoolie, brush your clean, natural eyebrow hairs upwards. 

Next, grab your pencil and starting at the bottom use short, soft strokes that mimic the natural hair to fill in any gaps - focus on the sparse areas. 

When you’re done, use the spoolie to blend and brush hair up again - this softens any harsh lines to give a more natural look.

Pencil makeup for eyebrows we love: Brow Magic

Our award-winning brow pencil will help you quickly sculpt natural brows. The universal shade makes this the best eyebrow pencil to suit anyone.  




Eyebrow creme offers a more colour concentrated result than pencil. It’s perfect for filling in sparse patches and the texture helps set hairs into a smooth arch.

Brow creme usually comes packaged in a small pot so you need to team it with an eyebrow brush for application. A small, angled, densely packed brow brush is perfect for creating realistic hairline strokes, detailing, and outlining arches. 

A big plus for eyebrow creme is its long-lasting wear. Many formulas are waterproof so rain and sweat won’t ruin your perfect brow makeup. 

Brow cream can be a little more tricky to apply than a pencil. If you’re a beginner, take your time and don’t rush the application - remember practice makes perfect. One of the mistakes with brow creme is using way too much of it. Less is more! 

Eyebrow creme is great for:

Long lasting wear

Deep colour pay off

Creating natural or bold looking brows

Very sparse brows

Smooth and set brows

How To Apply Brow Creme: The Basics 

Very gently tap your angled brush into the pot to pick up enough product to create a light line.  

It’s best to start light and build up over a few applications. Otherwise, you’ll quickly end up with harsh, blocky looking brows. 

Take the brush and start just underneath your brow hair and use short, light strokes to build the outline along your brow. Begin feathering the product upwards in the hair very lightly to fill out the rest of the brow shape. 

Use the spoolie end of your brush to lightly brush through the hairs - this helps create a more natural look.

Creme makeup for eyebrows we love: Mane Stain Brow Creme 

A soft waterproof eyebrow cream to tint brows with a natural-looking colour and instant volume boost that lasts all day long.




Powder is ideal for filling in sparse patches and increasing volume. It’s the perfect brow makeup to achieve a soft, natural look although you don’t get quite the same precision as a pencil. 

Want a bolder brow? Powder can also deliver a stronger look to prevent your brows getting lost in a full face of makeup. Just keep building the application until you’re happy with the intensity. 

Eyebrow powder teams beautifully with brow pencil, too. Powder helps set the pencil - making it last longer and adding fullness. 

Because powder helps absorb oil, low-oil formulations are a good choice if you have an oily skin type. When it comes to selecting a brow powder hue, choose one close to your hair colour. 

Eyebrow powder is great for:

A soft, natural look or a bolder arch

Filling in sparse patches

Teaming with eyebrow pencil

Oily skin types

How To Apply Brow Powder: The Basics 

Lightly dip the brush into the eyebrow powder. Move the brush upward using light, feather-like strokes. Keep building the application until you’ve reached the desired intensity. Finish the look by swiping on clear brow gel for long-lasting hold.

Powder makeup for eyebrows we love: Brow Duo Powder

The most pigmented brow product of the PONi range, this two shade combo allows you to customise colour intensity. Perfect for stand-out brows when you’re wearing a full face of makeup.Build dimension by blending shades to create an ombré brow, light natural brow or deeper glam brow. 


Highlight And Hold: Double Down On Your Brow Efforts


Your perfect brow makeup doesn’t stop at pencils, creams, and powders - brow highlighter and setting gel will seriously upgrade your look. 

Brow highlighter

Highlighter really makes your brow efforts pop. 

When you highlight beneath the brow it accentuates your brow bone, defines your eye area and makes your eyes look brighter. We say yes please to all of the above.

Take your highlighter and starting from just beneath the arch, blend it along your brow bone outward to the tail. A little goes a long way so be subtle with your approach.

As well as highlighting under the brow bone, dab a little highlighter in the corner of your eyes for extra luminosity. 

We love: Brow Pop 

Multi-purpose creamy, brow highlighter, concealer and eyeshadow base for a brighter, visibly lifted brow area.

Brow gel

Brow gel is the can’t-skip-step for the ultimate long wearing, perfectly polished look. 

Clear brow gel helps set the hairs in place and keep them there. After you’ve finished your look, gently apply the eyebrow gel following the direction of eyebrow hairs.

Oh and if you’re lucky enough naturally amazing brows, a few swipes of brow gel is really the only thing you need to polish your look. 

We love: Zebra Clear Brow Gel


Infographic choosing perfect makeup for eyebrows

Liquid eyeliner vs Pencil eyeliner. Which one is the best?

Liquid eyeliner vs Pencil eyeliner. Which one is the best?

Liquid eyeliner vs Pencil eyeliner. Which one is the best?


Liquid eyeliner vs pencil eyeliner. Is one better than the other? Our thoughts on what to consider when choosing which to use. Plus, the best liquid eyeliner in Australia revealed.

Spoiler alert - it’s ours!



More experienced beauty lovers


If you’re an experienced beauty lover, the smooth application of traditional liquid eyeliner (with a pot and brush) won’t be the challenge beginners find it to be.

Liquid eyeliner is less forgiving when you make a mistake, so a steady, practiced hand called for.

With practice comes perfection and you can’t beat the slick intensity liquid eyeliner helps you achieve. Especially for a winged look! It’s worth the practice.




Adele approved cat eyes

Liquid formulas are the go-to for the real deal cat eyes thanks to the intense color payoff they deliver. The pro tip we love is to place a piece of tape at the outer corner of your eyes before applying your liquid liner. Using the tape as a stencil, you can create two even flicks.


Grab our other genius tips for a sharper, precise flick



Under the guidance of an experienced, steady hand, liquid eyeliner can create super crisp lines. Even the sharpest pencil can’t quite create the precision of liquid.

Waterproof liquid eyeliner also has a budge-proof staying power pencil can’t beat.

For precision perfection when applying liquid eyeliner, rest your elbows on a flat and steady surface. This gives you a good amount of control over your hand movements for wobble free lines.


Upping the drama

In pretty much all cases, liquid eyeliner is darker and more richly pigmented than pencil.

Because of this, a stroke of eyeliner delivers bold, look-at-me lines. Perfect for dramatic looks.

Team liquid with a pencil eyeliner to build intensity for a smokey eye. To start, line with your pencil eyeliner and layer over it with your eye shadow.

Keep it darkest at the lash line and blend out. Next, to really boost the intensity of the smoky eye, apply liquid liner very close to the lash line.



Easiest for beginners!




Eyeliner beginners

If you’re a newbie to the world of eyeliner or just want a fuss free application, pencil eyeliner is a winner. Way less intimidating to handle than swiping a thick, inky line along your eyelids. Perfectly.


Easy, natural eyes

We love pencil eyeliner for a natural look you can apply in zero minutes on a busy morning.

Pencils aren’t messy, they don't smear easily, and they deliver a softer look if a more natural look for every day is your thing.

Take your eyeliner pencil and using little dots, create a dotted line as close to your upper lashes as you can. Start at the inner corner and work your way out. Then, gently connect the dots into a full line.

Swipe on a few coats of mascara and you’re looking everyday prettier in no time.


Lining the inside of your eyes

Known as tightlining, lining your waterline can take your eyes from natural to bombshell in no time. It’s best to do with a waterproof pencil.

Here’s how.

Gently pull your upper lid up. Line your inside rim from the inside corner of your eye to the outer corner. Repeat along the bottom rim.


Teaming with liquid eyeliner for the ultimate wing

Pencil and liquid eyeliner are an unbeatable duo for creating the ultimate cat eye.

If you love the pigment of liquid liner but find it super daunting to nail a straight line - use a combo of tools.

Start with a pencil to outline your eye and wing shape. When you’re happy with the look, trace the shape with a thin liquid liner for more impact.


Want MORE tips on nailing winged eyeliner? Get them here.


Wrinkle worries

Worried about wrinkles? Pencil eyeliner is your BFF.

The softer, thicker line of a pencil is more flattering for the eye area if you have a few more folds and wrinkles than you’d like! The sharper application of a liquid eyeliner can be a little harsh. You’ll want a long-wearing pencil too.


Liquid intensity and pencil control


Love the intensity of a liquid liner but your skill level is more shaky handed beginner than seasoned pro? Problem solved.

Meet the best liquid eyeliner in Australia - PONi Pegasus Smudge Proof Liquid Eyeliner

We’re humble bragging about this liquid gem for good reason. It gives you the dramatic colour of a traditional pot liquid liner but with the steady control of a pencil.

Effortless, smudge-proof lines without the stress! Water-resistant and easy to use, the quick-drying formula doesn’t run and is ideal for both the beginner and expert to create to-die-for wings or a subtle everyday look.


Liquid eyeliner vs Pencil eyeliner. Which one is the best?


The best smudge proof mascara is here

The best smudge proof mascara

The best smudge proof mascara is here


Say goodbye to flakes, irritation and messy removal with the best smudge proof mascara ever - PONi The White Knight. The holy grail of smudge-proof, volumising, tubing mascara. 


What is ‘tubular’ mascara?


If you’re not familiar with tubular mascara, what you’re about to read may just change your life.

Ok, so that’s a little dramatic. But it could definitely solve your mascara-related angst. 

Instead of coating your lashes with colour like a traditional mascara, the "tubing" formula encircles each lash with its own pigmented polymer tube. These water resistant tubes don’t smudge or break but they’re super easy to remove. 

This means you get the volume, length and longevity without the flakes, fall down, or the messy drama of removing traditional waterproof mascara. More on that soon. 

The tubing technology is fantastic for easily adding volume and thickness, without any clumpiness or transference of the product to your skin. 

Unlike traditional mascara which can quickly clump short or fine lashes with coat after coat, each tube grabs the individual lash and lifts. The result is a clean, wide-awake effect with effortless length. 

Plus, they hold a mean curl.

Always apply tubing smudge proof mascara to clean, completely dry lashes. This helps the mascara form the tube and hold it in place without sliding off. If your lashes are wet when applying a tubing mascara, the application won’t be optimal. 

It’s the perfect choice if you have sensitive, reactive eyes, wear contact lenses, or have lash extensions. 


How to remove tube smudge proof mascara


Resistant to sweat, humidity, and tears, you might think it’s going to take industrial strength makeup remover to get your tubing smudge proof mascara off. 

Nope! One of the massive benefits of tubing mascara is the fuss-free clean up. The tubes literally slide off with the help of warm water. No excessive tugging or pulling the delicate eye area and no panda eyes on your third round of makeup removal.

It couldn’t be easier or more gentle for your eye area. 

Here’s how to do it:

Take a cotton pad, soak it in warm water then press it against your lashes for 30 seconds. Then, gently wipe the tubes off your lashes - they’ll slide right off!

Or, you can simply run your fingers under warm water and dab them onto your closed eye. Gently slide your fingers from side to side across the tubular mascara. The combination of the water and friction will help the tiny black tubes slide right off.


Waterproof mascara vs tubing smudge proof mascara


Wearing waterproof mascara everyday isn’t the best idea.

It’s difficult to remove which means a lot of pulling along the sensitive eye area - sometimes resulting in lash loss. Plus, lashes can become dried out and brittle if you’re using it on the daily. 

You can tubing smudge proof mascara in your everyday makeup routine without the downsides of waterproof mascara.


Get the best lashes of your life with PONi White Knight Tubular Mascara


With a list of 5-star reviews almost as long as your lashes will be The White Knight is our universally adored mascara.

Cruelty-free, this can’t-live-without tubular smudge proof mascara contains lash growth and conditioning ingredients. Your lashes instantly look lush while the formula works a treat to improve their condition. 

Have lash extensions? White Knight is safe to use over the top or apply to the lower lash line.

With a dual functioning brush for epic volume and length, you’ll get real value for your dollars too with the 15ml tube!

Think you need PONi White Knight Tubular Mascara in your life? We do too. The best lashes of your life await.


best smudge proof mascara infographic

5 FAQS About Eyebrow Growth Serum

5 faqs about eyebrow growth serum

5 FAQS About Eyebrow Growth Serum


Your burning questions about eyebrow growth serum answered! From how it actually works to possible side effects, here’s what you need to know.


How does eyebrow growth serum work?


The best eyebrow growth serums contain good-for-brows ingredients to keep them strong against external aggressors to limit the number of breakages. 

Effective ingredients to help your natural brows become their most lush selves include -

Peptides: To promote healthy hair follicles to stimulate thicker, longer eyebrow hairs. 

Biotin: One of the most important ingredients in eyebrow growth serums, biotin is a water soluble vitamin that plays a huge role in the health of your hair, skin, and nails. Quality eyebrow growth serums will contain biotin. 

Vitamins: In addition to biotin, serums will also contain other vitamins to promote hair growth. 

Vitamin A, in particular, supports hair growth and will have a positive effect on the length and thickness of the eyebrows. 

Plant oils: To condition and slow the fall out of existing eyebrow hair.

Amino acids: These are actually the building blocks of protein which is what hair is made of!


Will eyelash growth serum work on eyebrows?


This depends entirely on the product you choose. 

Some serums, like PONi’s Eyelash Growth Serum, work beautifully on both eyelashes and eyebrows. 

Don’t assume this to be the case with every eyelash serum. Always, ALWAYS, read the directions for application as the ingredients in some formulations won’t play nice with both brows and lashes.

Which brings us to the next FAQ about eyebrow growth serum.


Are there side effects?


The sensitive areas of skin around your eyes and brows can easily become reactive to products and ingredients. 

It’s super important to research the ingredients your serum contains to know exactly what you are putting on your skin.


Side effects like redness, itchy eyes, eyelid discolouration, and eyelid drooping have been most commonly associated with eyebrow growth serum products that contain an ingredient called prostaglandin. Isopropyl cloprostenate is another ingredient to avoid - found in many synthetic formulations, it’s a known irritant. 


We say - why risk it!? Choose a safe, natural formulation free from the potential irritant chemical ingredients you’ll find in synthetic serums.


Serums made in Australia in TGA approved labs cannot contain any harmful ingredients - they’re generally much safer to use. 


Whether you choose a natural or synthetic serum, please always do a patch test first.


How long will it take to see results?


Most eyebrow growth serums take anywhere between 3 - 6 weeks to see results but the brow payoff for a quality serum is totally worth the wait.

You need to be consistent with the application so stick to exactly how often you’re instructed to apply it. 


What is the best eyebrow growth serum?


We’re just gonna come right out and say it - PONi’s Lash & Brow Growth Serum.

Australian made in a TGA approved lab, it’s a safe, cruelty-free, vegan formulation free of harmful ingredients and packed with natural brow boosting ingredients. 

The best part? You’ll get double the results! It boosts natural growth for thicker, darker, longer lashes and brows. We love a good multi-tasker.

PONi’s Lash & Brow Growth Serum is super easy to apply to brows. Remove brush application and carefully wipe away excess serum on the inside of the tube. 

Using feathered brushstrokes apply to sparse, patchy brow areas. Repeat on the other brow, redipping for more brow serum if needed. Allow 2-3 minutes to dry and repeat daily.

Want extra tips on what helps eyebrows grow? Check out our brow booster guide. 


If you’ve got more questions about eyebrow growth serum we’re here for a personal Q+A! Reach us on or send us a DM


eyebrow growth serum

Best tips for filling in eyebrows

best tips for filling in brows

Best tips for filling in eyebrows


Get the best brows of your life with foolproof ways to fill-in, shape and feather the perfect eyebrows. These tips are gems. Keep reading.


Natural Is Your Arch Goal


Love a great arch? 

Aim for natural height (= believable) not super pointy arches straining for the ceiling.

Those = “always surprised” face. 

To find the right height for your arch, hold a brow pencil against your nostril and line it up diagonally with the centre of your eye. 

This is the spot where your most natural-looking arch should be. 


Build Your Brow Slowly


It’s much easier to add brow makeup to perfect your look than it is to take the excess away and fix mistakes. 

If you’ve loaded your brows with too much product things get messy trying to par down your look. Instead, take it easy and build the colour and intensity of your brows slowly. 

Want to intensify the colour of your eyebrow hairs but still pull off a really natural look? 

The trick is to avoid getting a lot of the product on your skin. This will darken the appearance of eyebrows over all but result in a bolder look. 

Focus instead on adding colour to hairs themselves with light-handed applications of the brow cosmetics you’re using. Keep building until you're happy with the colour. 

Love a bold power brow? If you’re using brow powder, add a little water to your angle brush's bristles and then apply powder for more intense colour. 


Choosing The Right Shade


Go for a shade slightly lighter than your natural hair colour for a softer look; unless you’re really fair. In that case, it's best to go one to two shades darker with your eyebrows.

Slightly darker brows will frame your face and enhance your eyes more than really light eyebrows.

Still stressed about finding the shade for your perfect brows? Our Brow Magic is a universal brow pencil that solves all your colour uncertainties - one colour suits all. 


Brush Your Brows Upwards 


Using a clean, dry spoolie brush your brows upward as it makes them look fuller and gives them more texture. You create a ‘feathered’ appearance - natural looking, fine hair strokes that you can’t achieve if you brush sideways. 

Eyebrows are also easier to fill in afterward when they’re brushed upwards. 


It’s All In The (Soft) Flick Of Your Wrist


The secret to soft, natural-looking hairs? It’s definitely not taking your pencil, gel, or brow powder and drawing your eyebrows on in thick lines. Please don’t do that. 

Instead, take your brow makeup of choice and use gentle, small flicking motions in the direction your hair grows naturally to create tiny hair-like strokes. 


Bald Spots?


Let us fill you in on how to fill them in - the right way. 

Eyebrow pencil and brow powder work wonders to bridge the straggly spots. 

Start with your eyebrow pencil and begin filling in the sparse areas first. Use tiny strokes in the natural direction of your hair to fill in the patches. Move outward to the end of your tail. Continue to lightly fill in the rest of your brow. 

Then, take an angled eyebrow brush and dip the brush into your favourite brow powder - load both sides. With small, hairlike strokes move along the natural direction of the brow and work from the inner area to the brow tail. 

Brow powder gives a little extra lift and volume to the hairs after the pencil application. 

If you only use powder for very sparse brows you might not achieve a long lasting result. Without the pencil (or other brow product) there’s not a lot for the powder to ‘grip’ onto - it can fall easily. 

Feeling defeated by thin, straggly arches? Check out 7 tips for thicker eyebrows


Start Well, End Well


To fill in your eyebrows for the most realistic look, you want to find the point where they should ideally start and end. 

Do this by placing a brush along the side of your nose. This will show you the most natural place to start filling in your brows. 

To find where your brows should end, angle the brush from the outside of your nose to the outer corner of your eye. You want the tail of the brow to end at a 45-degree angle from the outside of the eye.

Avoid overly filling in the inside corners of the brows with product or making the tail end too harsh.


Ditch Symmetry Stress


Brow symmetry is overrated. 

Don’t stress about getting your eyebrows to match perfectly. Think of them as sisters, not twins! They naturally have a little variation in length, width, and height - it’s normal and natural. 


Spoolie And Set


Always blend your powder, pencil or crayon.

After you’ve filled in your brows, take the spoolie end of your brow pencil and gently brush it through the hairs. This helps blend out the colour and soften any harsh lines. 

Finally, run a clear eyebrow gel through your brows to set your look in place.


Work With Your Face Shape


Working with your face shape is key if you want to create the perfect eyebrow for your face. 

Round face, square face, heart face, and every shape in between, we break down exactly how to fill in your brows based on your face shape here. 


Team these tips with our cruelty-free brow products and watch your wildest brow dreams come true. 

fill in brows infographic

6 reasons we love cruelty free makeup

6 reasons we love cruelty free makeup

6 reasons we love cruelty free makeup


Make the switch to cruelty free makeup and turn up the do good, feel good factor of your beauty routine. Check out 6 major benefits of using cosmetics that are kinder to animals.


What is cruelty free makeup?


A beauty product is cruelty free if it hasn’t been tested on animals at any stage during the production including supply chain – formulas, and finished products.


6 reasons we love cruelty free makeup


The big benefits of choosing cruelty free beauty. It’s SO worth making the switch.

# 1 - Choosing cruelty-free can help end the suffering of lab animals

Doing our bit to help end the suffering of gentle animals in the name of beauty is unsurprisingly the #1 reason we love cruelty free makeup!

Animal testing is an ugly, ugly thing. 

It’s still a big part of the beauty industry - a part that many brands don’t want you to know about. 

What goes on behind closed lab doors to animals including mice, dogs, cats, and rabbits during cosmetic testing is seriously torturous stuff.

When you choose cruelty-free makeup, you know no animals have been hurt in the name of a plumper pout or gorgeous brows.

There are a bunch of alternative methods to animal testing and guess what, they can actually be more effective. Cruelty free cosmetics are tested using options like in-vitro method, or on people who volunteer to trial ingredients.

When coming up with their latest and greatest product formulations, brands also have their pick of literally thousands of ingredients already approved as safe for human use. So stick to the safe stuff!

#2 - You get to vote with your dollars

You might be thinking...

“What difference could choosing cruelty free makeup actually make?” 

The truth is a real difference. One by one those products add up to thousands, then millions, across the globe. 

Buying cruelty free makeup and avoiding products that have been tested on animals is like casting a vote for the lives of our lab bound animal friends. 

With enough votes, the beauty industry will have to listen and up its game when it comes to the ethical production of products.

#3 - Cruelty free makeup can lead to more mindful beauty practices

Becoming more aware of how cruelty free makeup is made can have an impact on other areas of your beauty routine too. 

We bet you’ll begin to give more thought to other products. You might start learning about other unethical beauty practices and toxic ingredients, too.

It’s like a domino effect of mindfulness! 

#4 - You can share your choice to help spread the word

Learning more about how products are made empowers you to share the reasons why you chose cruelty free makeup. 

Spreading awareness may help encourage friends to make different decisions about their makeup products too.

#5 -  You wear your values

Choosing cruelty free makeup means you’re literally wearing your ethical values. Your beauty routine is reflecting your compassion and care for creatures great and small.

You boost your feel-good factor knowing you’ve made a choice to support a world that's safer for our animal friends.

#6 - You don’t have to sacrifice quality

Cruelty free mascara, lip gloss, foundation, brow powder, lipstick, and pretty much every other cosmetic beauty product are now offered by cruelty free brands. 

Making a choice kinder to animals doesn’t mean your best looks are off-limits. 

Want to see cruelty free makeup results? Take a peek at PONi products in action. Glowy, gorgeous, and bold - cruelty free cosmetics don’t disappoint.

Those are some big benefits right there. If you’re convinced it’s time to make the switch (hooray!) it isn’t as tricky as you think.


Want to make the switch to cruelty free beauty?


We suggest making the transition one product at a time. 

This cuts the overwhelm and expense of trying to update your beauty stash in one hit. 

First, check what cruelty free products you already own - chances are you already use and love some cruelty free products. (PONi fans - we’re looking at you!)

Products that aren’t cruelty free? Each time you finish one choose a cruelty free option to replace it. 

That bold red lipstick you love? Search for its equal in a cruelty free range. Making small changes reduces overwhelm.

It’s also really wasteful to bin half-used products because they’re made by an animal testing brand. Use it up then make the swap!

We’ve got more tips for making the cruelty free switch right here.

We hope the benefits of cruelty free makeup inspire you to make choices that stack up to real change for our sweet animal friends. 


cruelty free makeup