How To Use An Eyebrow Pencil


How To Use An Eyebrow Pencil


How to Use an Eyebrow Pencil

You asked for it and we’ve delivered! Our easy to follow guide on how to use an eyebrow pencil to fill in your brows. 

It’s no secret. We love a great brow at PONi and have a range of products to help you achieve your dreamiest brows! Before we dive into how to use an eyebrow pencil, let’s take a look at the different options you have for filling your brows.

Brow Creme 

A pigment-rich option for eyebrow makeup, brow cremes offer a smooth, blendable application for fine hair strokes. They’re known for their smudge-proof staying power. 

Eyebrow powder

With eyebrow powder, you can achieve a soft, natural look - it’s a great choice for filling in sparse patches and boosting volume. 

You don’t get the precision of a pencil though, so the best brow looks using a powder are usually a combination of pencil and powder. 

Eyebrow pencil

A favourite for beginners or if you simply love an easy fuss-free routine, the precise tip makes the control of the pencil and application easier. The lightest flick of the pencil can create beautiful, natural arches. 

Tinted eyebrow gel

Tinted brow gels add pigment to your brows with natural looking hair-like strokes and help set them in place. 

Clear brow gels are also an option. While they don’t give a pigment payoff to ‘fill in’ brows, a clear brow gel is ideal to set your finished brow makeup in place. 

So, why choose an eyebrow pencil?

When it comes to control and speed, eyebrow pencil is a winner. 

Pencil lets you quickly fill in your brows with maximum control. Perfect for everyday wear and busy mornings when you should have been out the door…. like 20 minutes ago. 

Brow creams are great if you’re a little more experienced with eyebrow makeup or are looking to achieve a bolder, more Insta brow type of look. 

We love a brow gel if you already have naturally full brows or don’t need to fill in a lot of sparse patches. Eyebrow pencils are a better choice if you’re working with thin, straggly brows!


Step One: Map Out Your Brows 


Mapping your eyebrows will help you know where your brows should start, end, and arch. How to use an eyebrow pencil correctly begins with this super important step! 

Here’s how you do it:

Step 1: Where your brows should start

Grab a makeup brush and hold the brush at the angle from the corner of your nose, laying it in a vertical line to the inner corner of your eye. This marks the starting point for your brow.

Step 2: Where your arch should be

Lay the brush in a line from the corner of your nose to the centre of the eye. This is where your arch should be.

Step 3: Where your brows should end

Finally, hold the brush from the corner of your nose in a line to the outer corner of your eye. Here’s the spot your brows should end.

Use an eyebrow pencil to make a gentle mark at these points to guide you as you begin to fill in your brows.


Step Two: Brush Your Brows


Ok, we promise we’ll get to how to draw eyebrows soon (that’s why you’re here, we know!) but brushing your brows first is a simple move that can make a big difference.

Using the spoolie end of a makeup brush - an old, clean mascara wand works nicely too - brush your brows upwards at a diagonal toward your temples.

This quick tip serves a few purposes. It helps your eye area appear more lifted and shows the natural shape of the brow and sparse spots that need to be filled in. 

Brushing also gives you a nice guide to follow when creating hairline strokes with your eyebrow pencil, making brows easier to fill in. 


Step Three: Start To Fill In Your Brows


We made it to the step you’ve been waiting for, how to use an eyebrow pencil

Go for a shade slightly lighter than your natural hair colour for a softer look; unless you’re really fair. In that case, it's best to go one to two shades darker with your eyebrows.

Slightly darker brows will frame your face and enhance your eyes more than really light eyebrows.

Starting at the inner corner of your eye, the spot you marked at the brow mapping step, begin to fill in your brows. 

Use gentle, small flicking motions in the direction your hair grows naturally to create tiny hair-like strokes. It’s easy to achieve realistic looking hair strokes with an eyebrow pencil, one of the reasons we love them!

Work your way from the inner corner out to the tail of the eyebrow. 


Step Four: Brush Out Your Brows Again 


Now you’ve applied brow pencil, brushing your brows a second time helps blend and disperse the colour. 

Blending the pigment with your brow hairs means there’s less of a contrast between your skin and hair. The result is more natural looking, less angular / theatrical looking eyebrows.


Step Five: Set Your Brows


Don’t underestimate the power of the last step in our how to use an eyebrow pencil cheatsheet - setting your brows. 

It’s the final genius step in eyebrow perfection.

Using a clear brow gel, gently sweep it along the hairs. This ensures your brow makeup stays put all day and literally takes less than 30 seconds to do! Minimal effort = big payoff. 


Products You’ll Need 


Brow Magic

Got your head around how to use an eyebrow pencil but still stressed about finding the right shade? Brow Magic is a universal brow pencil that solves all your colour uncertainties. 

Thanks to the ‘magic’ of its taupe undertone, this long-lasting pencil adapts to suit the pigment of different brow colours. This allows it to deliver a colour match to suit all - blonde, brunette, auburn, strawberry blonde, and darker-haired beauties!

Brow Love

An alternative yet equally awesome choice to pencil eyebrows is Brow Love.

This a long-wearing, oval tip brow pencil delivers soft looking brows with 5 shades to suit all hair colours. We describe Brow Love as a ‘soft brow’ pencil because it helps you create a beautiful soft looking brow with all day staying power. 

Trying to decide if Brow Love or Brow Magic is the best eyebrow pencil for you? Read The Difference Between Brow Magic and Brow Love to help you choose.  

Zebra Gel

This is the clear brow gel you need in your kit! 

Zebra Gel is perfect for setting your eyebrow pencil or, if you have naturally thick brows that don’t actually need makeup (um, lucky you!) use the gel to simply set your natural hairs. It’s a great way to pull off a polished look sans makeup. 

Feeling more confident on how to apply eyebrow pencil? We hope so! Once you’ve nailed these techniques, natural looking yet polished brows are a breeze.


Infographic_how to use an eyebrow pencil

4 Easy Halloween Makeup Ideas

4 Easy Halloween Makeup Ideas

4 Easy Halloween Makeup Ideas


4 super fun Halloween makeup ideas inspired by some of our fav looks. From a little spooky to super pretty, there’s something you’ll love. Best of all, they’re last-minute and beginner friendly!


Foundation and brows

Get your foundation and brows sorted first then build on the base to create each of the different looks.

Foundation tips: Choose a full coverage and long wearing foundation and concealer for a flawless Halloween makeup look that lasts until dawn. These aren’t ‘every day’ looks so don’t be afraid to really build your concealer and foundation until you’ve got that perfect base. 

Brows: Like the foundation, you want brows that won’t budge. We love PONi Main Stain Brow Creme for waterproof, ultra long-wearing brow makeup you can build into an arch bold enough for your halloween look. 

Lip prep: Prep your pout by exfoliating gently and hydrating with a moisturising balm. Some of these looks call for powder on your lips and you don’t want a dry, flaky looking pout. 




Inspired by Halloween Cat Makeup Tutorial | Mommy & Me Last Minute Costume Idea | Angela Lanter


This fun feline look is super easy to recreate. A cat Halloween makeup look is ideal to put together at the last-minute.



Sweep a pinky-bronze shadow across the lids and take the colour towards the brow. On the lower lid, go in with a darker shade. Next, fill in your upper and lower waterline with a dark pencil - black and grey hues are perfect.

Along the lower lashline, blend the pencil down below the water line and extend out to create an almond shape.

Now, choose a deep black liquid liner to create the cat eye. Starting from the inner eye, take the line along the bottom lash line and extend out all the way past the outer corner of the eye to create a wing. 

Then, repeat along the top lash line - joining the wing tips. The result should be an elongated line around the entire eye to give the cat eye effect. Finish the eye with lashings of mascara or false lashes.



Take your black / dark eyeliner pencil and draw a small black ‘nose’ shape on your nose.



Using the same eyeliner pencil - or a matching lipstick -  fill in your top lip only. 

Swap to a liquid eyeliner (for a thin, precisie line) and extend the lines of your lips out further to create a feline top lip. 

Next, with the liquid liner draw a straight line to connect your cat nose with your top lip. 

Finish your lips with a coat of pink lip colour along the bottom lip. 



Using the liquid liner, place three little dots above your upper lip and add your whisker lines. 

Throw on a cat-eared headband and your black kitty cat transformation is complete!

We love Pegasus Liquid Eyeliner for this look.





Inspired by Snapchat Butterfly Filter Makeup Tutorial & DIY! // MyPaleSkin


Become your favourite butterfly Insta filter this Halloween with pretty butterfly makeup.


With a fluffy eyeshadow brush, take a light golden eyeshadow shade all over the lid and into the crease. Next, using a darker contour shade, gently roll it into the deepest part of the crease for definition. 

With an angled eyeliner brush, using the same darker shade, apply it as eyeliner along the upper lash line. Add false lashes if you like and/or finish with black mascara. 

We love: The White Knight Tubular Mascara 



Using a champagne coloured highlighter, apply it along the highest points of your cheeks, a dusting along your Cupid’s bow, under your brows, and the corners of your eyes. 

Dust a little over the eyelids too - you want a gorgeous, shimmery look all over. 

We love: Unicorn Champagne Highlighter



Create a subtle lip using a liner and lipstick in nude shades. The idea is to create a light lip colour and then finish with a gloss. 


Beautiful butterflies

You can grab yourself a pack of decorative butterflies, like these ones, in any colour you like. If you’re feeling crafty, add glitter to the butterflies to really turn up the pretty in this look.

Glue your butterflies onto hairpins (wait for it to dry completely!) and fix them in the crown area of your hair. You can take this look to the next level by sticking butterflies on your cheeks or near the outer corner of your eyes using a skin-safe glue.


Glitter ‘trail’

The final step in your pretty butterfly makeup is placing a gorgeous sparkly trail of glitter along your forehead and reaching into your hair. 

Using a liquid concealer place a trail of dots where you’d like the glitter to go. Finally, apply a skin-safe, eco-friendly biodegradable glitter to each of the concealer dots.  





Inspired by Easy Sugar Skull Halloween Makeup Tutorial | Windsor


A glam Day Of The Dead look is super popular for easy Halloween makeup; we’re loving the gems.


You want to create a dark, smokey eye for this look. Once you’re done, get your fluffy eyeshadow brush and take a highlighter / silver-coloured shadow into the corner of the eyes. 



Our favourite part of this easy day of the dead makeup look? The gorgeous gems around the eyes and forehead. 

Opt for a pair of tweezers to place them for an easier application - it can be tricky with your fingers - and focus on your forehead and under-eye area. Use a skin-safe glue!

Gems are super easy to find online so pick your favourite colour and match them with a flowered headband.



Keep the focus of the lips dark with day of the dead makeup. Apply a nude base lipstick first and then grab a black eyeshadow and dab it into the centre of the lips. Blend out with your finger.

Using a liquid liner, draw a line out from each corner of the mouth to your cheek area and add short vertical ‘stitch’ lines along each one. Then add more stitch lines to the upper and lower lips. 



With a black liquid liner, outline a shape similar to a ‘teardrop’ on your nose then go ahead and fill it in. 


Highlighting and contouring

Highlighting and contouring your lil’ Halloween heart out are the last steps in recreating this easy day of the dead makeup look. 

Go dark with your contour shade and using a flat kabuki brush, create a bold contour around your cheekbones and temple. Finally, load your brush with highlighter and highlight your cheekbones, brow, nose and chin.





Inspired by Easy Last Minute HALLOWEEN Makeup Tutorial | SPIDER WEB


Get ready to spin a web with this easy eye catching look. 



A smokey, metallic eye sets the stage for your spiderweb makeup.

Take your fluffy eyeshadow brush, load it with black eyeshadow and create a smokey wing for both eyes using the ‘tape’ trick here. Then use a silver-hued shadow to cover the lids. 

Once you’re done, take a fluffy eyeshadow brush and take a highlighter into the corner of the eyes. 

Next, take a liquid liner and liner the top lash lines, extending out with a flick to follow the wing shape. Curl lashes and coat with mascara. 


Contouring and highlighter

Load your kabuki brush with a deeply pigmented contour colour and take it along your jawline, cheekbones, and down the side of your nose. 

Finish off with a highlighter along your cheeks - a shimmery highlighter teams perfectly with the metallic eye. 



Go to the dark side with your lip colour. Think lipsticks hues like deep plum, indigo, dark berry, or almost black shades.


The eye spider web

Grab your Pegasus Liquid Eyeliner. Starting from the outer corner of your eye, draw 4 or 5 lines extending out then link them all together in a webby way. You don’t have to be super precise but if you make any mistakes, dab a cotton pad with micellar water to correct. 

There you have it, how to do easy Halloween makeup for 4 fun looks. Dead simple.

Happy Halloween beauties!


PONi products are designed to make Halloween makeup (and everyday makeup!) easy to apply for everyone, not just professional. Browse our full range of innovative makeup products today.


Easy Halloween Makeup Ideas

4 Eyeliner Looks We Love

4 Eyeliner Looks We Love

4 Eyeliner Looks We Love


Bold, unique, or subtle. Take your pick of these 4 eyeliner styles we love and how to achieve them!




Bold Winged Liner Look


Winged eyeliner looks are timeless and totally worth learning how to perfect.

Step 1: Start your bold eyeliner winged look by tight lining your lash line. This technique simply involves lining the waterline on your upper eye. This creates the subtle illusion of more defined lashes. 

Step 2: Next, line your entire upper lash line. You can make this easier by starting in the middle and working your way out. 

Pro tip: Sit down while you apply the eyeliner so you can rest your elbow on a flat surface. This steady hand hack is genius. 

Step 3: Then work your way from the inner eye to the middle. 

Keep the line thin towards the inner eye and make it thicker as you extend outwards. Make it as thick as you like depending on how bold you want to go with this look. 

Step 4: With the upper lash line done, it’s time to do the wing. We suggest using the ‘card trick’ to get the perfect wing. Take a clean piece of cardboard - the size of a credit card - and lay it against your eye on a diagonal angle for your wing. 

Draw your wing on the eyelid using the card as your guide. The idea is to actually take the line along the card, so when you remove it, you’re left with the perfect flick and crisp edge!

If you plan to draw your wing free-hand, start off small and gradually add onto it to avoid big mistakes.





Graphic Eyeliner Look


This unique eyeliner look is the wing...and then some!

Add a little cool creativity to your eye makeup with the graphic eyeliner look. Don’t be intimidated to try this, it’s actually easier than it seems.

Step 1: The first part of this look is drawing on your winged eyeliner. So go ahead and follow the steps in the tutorial above.

Step 2: Next, starting from the middle* of your eye draw a second line just above the crease to connect with the end of your wing to create the arrow shape. 

*You can extend the line further towards the inner eye or shorter than the middle. The further towards your inner eye, the more dramatic the look. 

Step 3 (optional): You can really turn up the drama here by filling in the space between the two lines with a pop of bright look-at-me eyeshadow. 

Step 4: Finish with mascara.


A good tip for cleaning up any lines or little mistakes with liquid eyeliner styles is to use a clean cotton bud and clean it up with oil-free makeup remover. This works like a charm!





Subtle Liquid Liner Look


You don’t need to go bold for look-at-me eyes.

We love the subtle liquid liner look for work or everyday wear. It’s simple but still gives your eyes a lift that leaves them looking spectacular but not overly made up.

Step 1: Using an eyeliner pencil, line your entire upper waterline then your lashline. Using a pencil for this step keeps the look natural. 

Step 2: Time to add a little more definition with the liquid liner. Take your liquid liner and draw (or use the connect-the-dot technique) a very thin line from your inner eye taking it to your outer lashes gradually thickening the line to create the wing. You can keep the flick small or extend it further. The longer the wing is, the less subtle the result. 

Step 3: Finish with mascara.


Pro tip: A liquid liner that delivers a thin and precise line is a must for this look! This makes PONi Pegasus Smudge Proof Liquid Eyeliner the perfect choice.





Reverse Eyeliner Look


This look gives all the glory to your lower lash line. It’s your best eyeliner reverse.

It’s one of those eyeliner looks that might seem a little complicated but don’t worry, you got this!

Step 1: Take your liquid liner and line your entire bottom lash line - really close to the lash line. 

Step 2: Extend the line beyond the corner of your eye to create a ‘reverse wing’.

Essentially, use the exact same concept as you would use with your normal winged liner. The only real difference is that you are focusing more on the wing starting from beneath. 

Step 3: Line underneath your lower waterline just like you would line your upper lash line.

Step 4 (optional): You can line your upper lashes too, or keep your upper lid makeup really simple to let your bottom lash line shine.

Step 5: Finish with a coat of mascara on your upper lashes 



Try these different eyeliner styles with PONi Pegasus Smudge Proof Liquid Eyeliner 

Easy to use, the quick-drying formula doesn’t run for effortless, smudge-proof lines without the stress!


You Might Also Like To Read

Winged Eyeliner 101. How To Achieve The Best Winged Eyeliner 

5 Everyday Makeup Essentials

5 Beautiful Makeup Looks You Have To Try


Eyeliner Looks We Love

Natural Makeup Looks | How To Do Natural Makeup

Natural makeup looks

Natural Makeup Looks | How To Do Natural Makeup


A fresh natural makeup look! Quick and easy to achieve with a barely-there but beautiful finish for every day. 




Mineral powder foundation is perfect for creating the base for a natural makeup look.

It buffs on to the skin beautifully and doesn’t take a lot of product to deliver a luminous glow with natural coverage. 

Step 1: Swirl your kabuki brush into the product pot and tap off any excess.

Step 2: Apply the powder in a swirling motion all over your face then buff to work it into the skin.

The end result is skin that appears more even and luminous without a heavy look. If you’d like a little more coverage, apply a mineral BB cream before the mineral foundation. This will help to smooth any imperfections while still achieving a natural makeup look.  


Create the look with esmi Skin Minerals Loose Mineral Foundation and esmi Skin Minerals Mineral BB Cream. 




Polishing your natural brows, but not going overboard, is about keeping your look simple and balanced. 

Step 1: Brush your clean, makeup free brow hairs through with a spoolie in an upward motion.

Step 2: Take a brow pencil and, following the direction of hair growth, fill in your brows with short, hair like strokes starting from the inner brow working outwards. Drawing individual lines gives a more natural look than shading. 

Step 3: Grab your spoolie and run it through the brows again to blend any harsh lines.

Step 4: Add powder. Lightly dip your brush into the eyebrow powder. Move the brush upward using light, feather-like strokes. 

Adding powder after pencil helps add the illusion of volume while keeping brows natural looking. Plus, it sets the pencil.

Step 5: Finish the look by swiping on clear brow gel for long-lasting hold.


Create the look with Brow Duo Powder, Brow Magic or Brow Love Soft Brow Pencil, and Zebra Clear Brow Gel.




Blushes in pinks and warm peach hues will help create an oh-so-subtle flush that livens up your skin in a natural way. Or, you could opt for a bronzer for cheeks for natural, sunkissed luminosity.

Step 1: Load your brush with your chosen blush or bronzer and tap off any excess.

Step 2: Smile to see the natural apples of your cheeks.

Step 3: Gently swirl the blush across your cheeks in a circular motion starting at the apple of your cheek and working your way out along your cheek bone.

Step 4: Build until you’re happy with the intensity 

The type of brush you use to apply blush really is the secret to pulling off a natural makeup look. You want to opt for a large, fluffy brush. The fluffier the brush, the less product it will pick up - ideal for a gentle wash of colour.


Create the look with Unicorn Candy Blush or Unicorn Chocolate Bronzer




A natural makeup look for your eyes just calls for a palette of 3 shades in neutral / natural hues, a pencil eyeliner, and mascara. 

Step 1: Take your base colour and work it all over the lid. Don’t get too heavy with the application, you want a gentle wash of colour for the most natural eye makeup. 

Step 2: Now select a deeper colour and apply the product along the bottom lash line, following the shape of the lashes. 

Step 3: With the same shade as step 2, press the colour into your upper lash line at the outer corner of the eye. Work your way so the colour intensity tapers off as you move toward the middle of the eye. Keep the colour close to the lash line, don’t take it up too high.

Step 4: Blend out any harsh lines with a fluffy eyeshadow brush.

Step 5: Take your eyeliner of choice, a pencil works best for a natural look, and line the upper lash line.

Step 6: With the darkest shade of your colour trio, buff and blend it over the eyeliner, concentrating pigment in the outer corner. This will add depth to the look. 

Step 7: Finish with a few coats of mascara to open up your eyes and polish the look! 


We love White Knight Tubular Mascara 




We’re aiming for a natural looking lip that is still nicely polished. Choose a pink/neutral lip colour one or two shades darker than your natural lip colour. 

Step 1: Prep the lips with a gentle exfoliation using a toothbrush with soft bristles. 

Step 2: Using a dabbing motion, press the colour into your lips. You don’t need to be too precise with the lip line or use a lip liner for a natural makeup look. 

Step 3: You can take your natural pout a little further by adding a dab of highlighter just to the centre of your lips to create the illusion of fullness. Try it with Brow Pop, our multipurpose creamy highlighter in a soft peachy hue. 


Create natural looks with Lip Magic Balm. It magically changes colour to create your perfect shade of pink!


Infographic_Natural makeup


The Difference Between Brow Magic and Brow Love

The difference between brow magic and brow love

The Difference Between Brow Magic and Brow Love


We explain the difference between PONi’s much-loved Brow Magic and Brow Love to help you choose the best eyebrow pencil for you!



Universal coloured brow pencil with glide-on application to speedily shape and fill in brows.


Brow Magic is the best eyebrow pencil for a universal colour application. 

Thanks to the ‘magic’ of its taupe undertone, this long-lasting pencil adapts to suit the pigment of different brow colours. This allows it to deliver a colour match to suit all - blonde, brunette, auburn, strawberry blonde, and darker-haired beauties!

If you have darker brows, it’s easy to deepen colour intensity by using more pressure as you apply the pencil and build the application. 

Brow Magic is great for a more natural, every day look rather than super defined Insta brows. It’s the ideal go-to for your daily brow - quickly fill in sparse patches and shape your arches.


A firm 1.5mm tip makes it simple to create realistic looking hair strokes. It has a wind-up mechanism so no sharpening required! The spoolie brush on the other end makes it easy to brush Brow Magic through your brows to add volume and finish the look. 


The waxy texture of Brow Magic means it glides on smoothly making it easy to pencil your eyebrows.

Extra special benefits

Brow Magic contains biotin; a water-soluble vitamin which helps promote natural growth and improve the condition of your brows...naturally!  



Long-wearing, oval tip brow pencil for soft looking brows with 5 shades to suit all hair colours.


Take your pick of 5 very lovable colour options to really get your perfect colour match. 

Little Palomino: Light blondes

Palomino: Light brown and dark blonde

Chestnut: Brunettes and auburn hues

Thoroughbred: Dark brunettes

Black Beauty: A graphite colour for super dark-browed beauties


A unique 1.5 x 2.5 mm oval tip allows you to create realistic hair-like strokes when you use it upright or apply the pencil side on for a soft shaded brow look. The spoolie brush on the other end makes it easy to brush Brow Love through your brows to add volume and finish the look.


Brow Love has a firmer consistency than Brow Magic for an extra long-wearing application. Described as a ‘soft brow’ pencil, it’s the best eyebrow pencil to create a softer looking brow as opposed to a creme or powder which deliver a more intense look.



In general, eyebrow pencils are ideal for:

Filling in sparse patches and tails

Natural-looking brows

Quick, no fuss application

Beginners - easy to control

Teaming with powder


Grab our tips for how to draw eyebrows the right way right here. 

When it comes to choosing between Brow Magic and Brow Love, we’d say Brow Love is amazing if you love to experiment with a shaded brow and want a super precise colour match with a higher pigment. It’s a great choice if you have really naturally dark brows.

Brow Magic is perfect for everyday brow definition and mimicking natural hair strokes - ideal if you love an easy waxy texture application. If you’re trying to grow and thicken your eyebrows naturally, the inclusion of biotin in the Brow Magic formulation is a big plus!

Both Brow Magic and Brow Love are long-lasting, with Brow Love’s firmer consistency offering extra long-wearing action.


Infographic - difference between brow magic and brow love


The Best Mascara For Length And Volume

The best mascara for length and volume

The Best Mascara For Length And Volume


Why We Think Our White Knight Mascara is The Best Mascara!


“This is the GOD of mascara. Absolutely perfect, by far the best thing I’ve ever put on my lashes! You won’t regret buying. AMAZING!” - Hayley

With a list of 5-star reviews almost as long as your lashes will be The White Knight is our universally adored tubular mascara. 

The best mascara for length and volume you’ll ever get your hands on, the unique two-step application creates the lush, lengthy lashes of your dreams.

“I LIVE FOR THIS MASCARA. It’s so amazing to use a mascara that easily comes off and doesn’t irritate your eyes or smudge. Easy to create a voluminous look or light and fluttery with each brush. 1000/10!” - Tay




The White Knight’s clever two-step application is the reason it’s earnt the rep as best mascara for length and volume.

The mascara can be used in two ‘modes’. One is designed to achieve length and the other designed for volume. 

The volumising mode delivers more product for lush volumising action. Switching to lengthening mode removes excess product and lets you use the brush right to the tips of the lashes for length and separation. 

Don’t worry about things getting messy - the excess product stays inside the tube so there is no wastage! You can unscrew the brush in Length mode (at the top of the tube) or unscrew it further down the tube for Volume mode.  

Check out our little Insta reel for how the brush works!




Cruelty-free formula

We believe in amazing lashes AND caring about our sweet animal friends!

The White Knight formula is cruelty-free so it hasn’t been tested on any animals during any stage of the manufacturing process.

Volumising “tubing” formula

If you haven’t used a tubular mascara before, you’re in for a treat.

The "tubing" formula encircles each lash with its own pigmented polymer tube. These water-resistant tubes don’t smudge or break but they’re super easy to remove. 

The clever tubing technology effortlessly adds volume and thickness, without any clumpiness as each tube grabs the individual lash and lifts. The result is a clean, wide-awake effect with gorgeous, curled length. 

Water-resistant for all day / all night wear

Panda eyes be gone! Not only is it the best mascara for length and volume, The White Knight’s waterproof tubing formula delivers BIG TIME on its promise of all-day wear without smudging. 

No flakes or fall-down makes it ideal if you have sensitive eyes like so many of The White Knight fans who adore that it doesn’t cause irritation. It’s also ideal if you wear contact lenses, or have lash extensions. 

“I have sensitive eyes. This is the only mascara I can use. Non-clumping, long-lasting, I always receive compliments about my eyelashes whenever I wear this. So easy to remove with water, no panda eyes or irritation. Can't recommend this highly enough.” - Hayley

Super easy, gentle removal

No more messy tug-of-war to remove your eye makeup. 

Unlike stubborn waterproof mascara, The White Knight “tubes” are ridiculously easy to remove.

They literally slide off using just warm water. No pulling around your delicate eye area! Plus, you’ll skip the toxins of synthetic makeup remover.

No more asking “What is the best mascara?” - your quest for amazing lashes ends with The White Knight!


You Might Also Like To Read

Best Tips For Filling In Eyebrows

5 Everyday Makeup Essentials

5 FAQs About Growth Serum 


Infographic_Best mascara