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Makeup Gift Ideas For 2020

Header_makeup gift ideas for 2020

Makeup Gift Ideas For 2020


Makeup Gift Ideas 2020

PONi makeup gift ideas from Secret Santa treats to full beauty bundles will be a big hit for the makeup lover in your life. Take your pick of gifts they’ll adore including products in universally flattering shades and multi-use gifts. 



5 makeup presents your beauty-obsessed friend will love finding under the tree or in a stocking.




Lip Magic Balm

A magical little gift for lips, Lip Magic is a super nourishing lip balm that adjusts to the perfect shade of pink depending on your skin’s own pH levels. This means it suits everyone! Oh, and she’ll love the gorgeous strawberry scent. 

Lip Magic is also cruelty-free and paraben-free.

The White Knight Mascara

What beauty-lover doesn’t want long, voluminous lashes? 

The White Knight is our best selling mascara and a secret Santa pressie she won’t re-gift! 

This tubular mascara delivers epic length and volume thanks to the ‘tubes’ that encircle each lash to lengthen, lift, and volumise. White Knight is perfect all ages and lash lengths, even if she has sensitive eyes or lash extensions.

A mess-free removal, this popular mascara rinses off with just warm water and is long wearing and doesn’t smudge. It’s cruelty-free too - one of the best Christmas gifts for women who love ethical makeup.

Brow Magic

Brown Magic is one of the makeup gift ideas she’ll love and use no matter her brow colour.

With a ‘magic’ taupe undertone, this universal brow pencil adapts to suit blonde, brunette, auburn, strawberry blonde, and darker-hair. A colour match for everyone.  

Easy to use, Brow Magic ideal for beginners or makeup professionals and contains vitamins to help promote the natural growth and hair condition.

If all she wants for Christmas is better brows, this little beauty is her wish come true. 

Want ideas for more Secret Santa makeup presents? Shop the full Stocking Fillers category.


Best Gift Ideas for Mum 


No matter your budget, spoil your mum with easy-to-use makeup that will have her looking fabulous.

The White Knight Mascara

It’s the makeup gift that even the most fuss-free Mum who rocks a natural look will love. 

Thanks to The White Knight tubular mascara easily adding volume and thickness, without any clumpiness or transference of the product to the skin. Fast to apply for those busy mornings. 

It’s great value too; White Knight comes in a 15ml tube! More product than most mascaras on the market. 

Make you Blush Bundle

Mum will get 3 of our favourite products for an easy-to-apply, natural look with this merry ‘lil bundle.

The Make you Blush Bundle contains:

The White Knight Mascara

Lip Magic Balm

Unicorn Candy Blush 

With a product for eyes, lips, and cheeks, she can create a subtle, pretty look in minutes. A fast, gorgeous makeup routine is definitely one of the best gifts for women short on time!

Unicorn Candy Blush is a silky ombré blush with a sunset spectrum of pink hues from soft shimmery peach to bright matte pink. Its colour range is designed to suit all skin tones.

A creamy, strawberry-scented lip balm, Lip Magic will change colour to create the perfect shade of pink to suit her lips. That’s what’s ‘magic’ about this nourishing balm!

Beauty Essentials Bundle

Be the best Secret Santa ever and spoil Mum with the ultimate beauty bundle!

The Beauty Essentials Bundle has all her makeup needs covered:

The White Knight Mascara

Unicorn Candy Blush 

Brow Magic

Unicorn Chocolate Bronzer  

Unicorn Champagne Highlighter  

Pegasus Liquid Eye Liner  

Zebra Clear Brow Gel

Brow Pop!  

Lip Magic Balm 

All these products work beautifully together to create every look from subtle and natural to bold and glamorous. 

Shop our full Gifts for Mum category for more ideas. 




Our top pick of beauty bundles for the makeup lover in your life.


Perfect and Popular

She’ll unwrap our most popular products for perfect brows and eyes with this gift set. 

Perfect and Popular Bundle includes:

The White Knight Mascara

Brow Magic

Brow Pop!  

Achieve long, lushes with The White Knight and shapely defined arches with Brow Magic and Brow Pop! 

Brow Pop! is a multi-purpose creamy brow highlighter. The soft peachy hue is ideal for all skin types to use on the brow bone, as an eyeshadow base or concealer. 

Beauty Essentials Bundle

We suggested it for your Mum, and Beauty Essentials Bundle makes a brilliant gift for your makeup loving bestie too!

Makeup Sorted Bundle 

She’ll think all her Christmases have come at once with this limited edition gift set. 

And they have!

Check out what’s included in the Makeup Sorted Bundle:

The White Knight Mascara 

Brow Magic 

Brow Duo Powder

Mane Stain Brow Creme

Brow Love Soft Brow Pencil

Unicorn Candy Blush 

Unicorn Chocolate Bronzer  

Unicorn Champagne Highlighter 

Pegasus Liquid Eye Liner 

Zebra Clear Brow Gel  

Lash and Brow Growth Serum  

Brow Pop! 

Lip Magic Balm  

Pro Brow Brush  

With this bundle, she'll be set for a beautiful 2021 with a stunning new makeup kit. Every product is cruelty-free too. Perfect for a friend who cares about the ethical side of how her makeup products are made. 

Shop the full Gifts for Her category for more ideas. 




We think Santa deserves to treat herself too!

Keep yourself looking bronzed, blushing, and bright this festive season with Get the Glow Bundle.

Gift yourself perfect brows with the Perfect Shade Bundle including everything you need to achieve defined arches. 

The Lash Lovers Bundle has everything you need for luscious lashes, including a lash and brow serum to boost natural growth and the best selling White Knight Tubular Mascara. 


Not sure which is right? An e-gift card is the perfect gift for the woman who likes to choose her own!

Purchase a PONi e-gift card for the amount of $25, $50, or $100.


We’d say that’s Christmas shopping for your favourite makeup lovers sorted! You’re so welcome. 


infographic_makeup gift ideas 2020

Favourite Vegan Eye Makeup Products

Header: favourite vegan eye makeup products

Favourite Vegan Eye Makeup Products


Our Favourite Vegan Eye Makeup Products

Say hello to our favourite cruelty free and vegan products. Our vegan eyeliner and brow gel plus cruelty-free staples no makeup kit should be without!

PONi’s entire range is cruelty-free and our vegan products are indicated by labels on each product page. Read on for our top picks.


Pegasus Vegan Liquid Eyeliner

Vegan and cruelty-free   

Thought liquid eyeliner was tricky to apply? You haven’t met Pegasus Vegan Liquid Eyeliner.

Easy to use, the quick-drying, smudge-proof formula glides on like a dream with a rich black intensity. Pegasus is the best vegan liquid eyeliner for an eye-opening dramatic wing or a subtle everyday flick. 

The clever soft but sharp felt tip means precise, no stress application of fine lines or thick flicks for beginners and experts. 


Why We Love It

Easy, pen-style application

Pegasus will turn pencil-only beauties into liquid fans. 

The easy to handle pen- style application delivers the intensity of a liquid with the control of a pencil. No mess, no wobbles. Just sharp lines and bold flicks with this vegan eyeliner. You’ll be rocking these 4 eyeliner looks we love in no time.

Long lasting, water resistant formula 

Sweat, oily eyelids, and humidity don’t stand a chance against this long lasting, smudge proof vegan liquid eyeliner. It’s water resistant but also washes off easily.


Brow Love Soft Brow Pencil

Vegan and Cruelty-free  

Brow Love Soft Brow Pencil is the ultimate long-lasting soft, pigmented brow pencil.

Delivering soft lines and a fluffy finish with ease, this soft retractable brow pencil gives brows colour, shape and volume oomph. Ideal for every day, natural looking brows or buildable for a bolder look. 


Why We Love It

5 shades to choose your perfect colour match 

Little Palomino: Light blondes

Palomino: Light brown and dark blonde

Chestnut: Brunettes and auburn hues

Thoroughbred: Dark brunettes

Black Beauty: A graphite colour for super dark-browed beauties

High pigment for bold and defined brows

This soft eyebrow pencil delivers the perfect amount of pigment for super defined brows but still works beautifully for subtle, more natural looking arches.

Soft formula 

No brittleness here. You’ll love how soft the formula feels to apply and have confidence knowing it’s rub-resistant.

Easy application 

With a retractable design, this eyebrow pencil is easy-as-pie to apply. It features a fine oval tip on one end and spoolie brush at the other, perfect for soft lines and a fluffy brow finish.

Long lasting formula

Once it’s on your brows, it’s staying there. A long wearing formula for long days and big nights!


Clear Vegan Eyebrow Gel

Vegan and cruelty-free  

Vegan eyebrow gel for a natural, strong hold doesn’t get better than our Zebra Clear Brow Gel.

It’s the secret to polished looking brows with or without makeup.

Without makeup: Helps tame and shape unruly hairs with a unique, ultra-precision spoolie. 

Apply the eyebrow gel following the direction of your eyebrow hairs.

With makeup: Set everything in place with a few strokes of Zebra Clear Brow Gel. Apply the eyebrow gel following the direction of eyebrow hairs over the top of your brow makeup. 

Water resistant and long wearing, with a soft looking hold and natural shine this perfect vegan eyebrow gel is ideal for all eyebrows, including tattooed brows. 


Why We Love It

Easy, precise application and a waterproof formula

Easy to apply with a unique ultra-precision spoolie, Zebra is transparent and water resistant for a strong but soft looking, long-lasting hold. 

Paraben free, safe formula 

Next level brows without the nasties, Zebra Clear Brow gel is a safe formulation free from parabens.


Brow Pop Vegan Brow Highlighter

Vegan and Cruelty-free  

Introducing Brow Pop. The only brow highlighter you’ll ever need. 

A multi-purpose creamy brow highlighter, concealer and eyeshadow base for a brighter, visibly lifted brow area.

The long-wearing brow highlighter glides on under arches to make your brows POP with a matte finish. The soft peachy hue is ideal for all skin types and the new, improved formulation is blendable.

Easy to use, Brow Pop now has a twist up and down feature, no sharpener required.


Why We Love It

Hides unwanted hairs

The universally flattering and concealing tone is ideal for hiding hairs. Ideal if you’re trying to grow out your eyebrows and plucking is a no-go.

Define your brows and open up your eyes

The main goal of highlighting the brow is to define your brow bone and eye area. This enhances your brow and makes your eyes look bigger. 

Multi-tasking magic

The soft peachy hue of Brow Pop doubles beautifully as an eyeshadow base too. Apply as you would a regular base across your lid and upwards then follow with darker contouring shades. 

Shop our full brows and eyes range to find more amazing vegan and cruelty free makeup products!

Infographic_Vegan eye makeup products

Before And After The White Knight Mascara

Header_before and after the white knight mascara

Before And After The White Knight Mascara


Before and After The Amazing White Knight Mascara


Meet your lash saviour….The White Knight. 

We step you through how to create show stopping lashes with the only mascara you’ll ever need.

Before we get started just make sure your lashes are clean. If you like, you can curl your lashes first but The White Knight creates such a gorgeous curl you really don’t need to!


Step 1: Add Volume to Your Lashes 


Here’s how to apply mascara with serious volume using The White Knight!

The *secret* of this mascara before and after transformation is its two-step application wand. The first step is designed for volume and the second for length.  

The volumising mode delivers more product to the lashes and the water-resistant "tubing" formula encircles each lash with its own pigmented polymer tube. 

These clever smudge-proof tubes keep the volume right up all day and night - without any flaking. 



How to apply the White Knight: Volume

Begin with the volume step by unscrewing wand further down the tube for volume mode.

Next, starting at the bottom of the lashes, wiggle the wand back and forth to coating the base of your lashes. This wiggling motion helps keep the lashes separated. This trick for how to apply mascara properly makes a big difference!

Now move the wand upwards to the tip of your lashes, coating each one.

Want a really dramatic before and after mascara result? Keep building with extra coats of mascara until you’re happy with the volume.


Step 1: Add volume to your lashes


Step 2: Lengthen Your Lashes 


What’s better than gorgeous thick lashes? Gorgeous thick long lashes. 

Let’s add length! 


How to apply The White Knight: Length

Unscrew the wand in Length mode - at the top of the tube. The trick is the *2* wands are actually the same one. 

When you switch to Length mode, it simply pulls all the excess product off the wand from Volume mode. 

The excess product stays inside the tube so there is no wastage!

Using the wand in Length mode allows you to get up close to the lashes and push excess product right to the lash tips - this lengthens them.

Run the wand from the base to the tip of the lashes to maximise this effect. 


Step 2: Add Length


Step 3: Enjoy! 


Behold - the lashes of your lashiest, lash dreams. You’re welcome. 

Removing The White Knight 

There’s no panda eyes in this before and after mascara love story. 

Ready for the quickest, easiest mascara removal you’ve ever experienced? The White Knight tubing formula is designed to slide off easily with Just. Warm. Water.

That’s right - no makeup remover or cleanser needed. No tugging or pulling either. 

Epic thickening, lengthening, water-resistant mascara that comes off without the messy drama? Dreams do come true.  

Get The White Knight in your life. 


The White Knight Mascara Before and After


Infographic_before and after white knight mascara

4 Eyeliner Looks We Love

4 Eyeliner Looks We Love

4 Eyeliner Looks We Love


Bold, unique, or subtle. Take your pick of these 4 eyeliner styles we love and how to achieve them!




Bold Winged Liner Look


Winged eyeliner looks are timeless and totally worth learning how to perfect.

Step 1: Start your bold eyeliner winged look by tight lining your lash line. This technique simply involves lining the waterline on your upper eye. This creates the subtle illusion of more defined lashes. 

Step 2: Next, line your entire upper lash line. You can make this easier by starting in the middle and working your way out. 

Pro tip: Sit down while you apply the eyeliner so you can rest your elbow on a flat surface. This steady hand hack is genius. 

Step 3: Then work your way from the inner eye to the middle. 

Keep the line thin towards the inner eye and make it thicker as you extend outwards. Make it as thick as you like depending on how bold you want to go with this look. 

Step 4: With the upper lash line done, it’s time to do the wing. We suggest using the ‘card trick’ to get the perfect wing. Take a clean piece of cardboard - the size of a credit card - and lay it against your eye on a diagonal angle for your wing. 

Draw your wing on the eyelid using the card as your guide. The idea is to actually take the line along the card, so when you remove it, you’re left with the perfect flick and crisp edge!

If you plan to draw your wing free-hand, start off small and gradually add onto it to avoid big mistakes.





Graphic Eyeliner Look


This unique eyeliner look is the wing...and then some!

Add a little cool creativity to your eye makeup with the graphic eyeliner look. Don’t be intimidated to try this, it’s actually easier than it seems.

Step 1: The first part of this look is drawing on your winged eyeliner. So go ahead and follow the steps in the tutorial above.

Step 2: Next, starting from the middle* of your eye draw a second line just above the crease to connect with the end of your wing to create the arrow shape. 

*You can extend the line further towards the inner eye or shorter than the middle. The further towards your inner eye, the more dramatic the look. 

Step 3 (optional): You can really turn up the drama here by filling in the space between the two lines with a pop of bright look-at-me eyeshadow. 

Step 4: Finish with mascara.


A good tip for cleaning up any lines or little mistakes with liquid eyeliner styles is to use a clean cotton bud and clean it up with oil-free makeup remover. This works like a charm!





Subtle Liquid Liner Look


You don’t need to go bold for look-at-me eyes.

We love the subtle liquid liner look for work or everyday wear. It’s simple but still gives your eyes a lift that leaves them looking spectacular but not overly made up.

Step 1: Using an eyeliner pencil, line your entire upper waterline then your lashline. Using a pencil for this step keeps the look natural. 

Step 2: Time to add a little more definition with the liquid liner. Take your liquid liner and draw (or use the connect-the-dot technique) a very thin line from your inner eye taking it to your outer lashes gradually thickening the line to create the wing. You can keep the flick small or extend it further. The longer the wing is, the less subtle the result. 

Step 3: Finish with mascara.


Pro tip: A liquid liner that delivers a thin and precise line is a must for this look! This makes PONi Pegasus Smudge Proof Liquid Eyeliner the perfect choice.





Reverse Eyeliner Look


This look gives all the glory to your lower lash line. It’s your best eyeliner reverse.

It’s one of those eyeliner looks that might seem a little complicated but don’t worry, you got this!

Step 1: Take your liquid liner and line your entire bottom lash line - really close to the lash line. 

Step 2: Extend the line beyond the corner of your eye to create a ‘reverse wing’.

Essentially, use the exact same concept as you would use with your normal winged liner. The only real difference is that you are focusing more on the wing starting from beneath. 

Step 3: Line underneath your lower waterline just like you would line your upper lash line.

Step 4 (optional): You can line your upper lashes too, or keep your upper lid makeup really simple to let your bottom lash line shine.

Step 5: Finish with a coat of mascara on your upper lashes 



Try these different eyeliner styles with PONi Pegasus Smudge Proof Liquid Eyeliner 

Easy to use, the quick-drying formula doesn’t run for effortless, smudge-proof lines without the stress!


You Might Also Like To Read

Winged Eyeliner 101. How To Achieve The Best Winged Eyeliner 

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Eyeliner Looks We Love

Natural Makeup Looks | How To Do Natural Makeup

Natural makeup looks

Natural Makeup Looks | How To Do Natural Makeup


A fresh natural makeup look! Quick and easy to achieve with a barely-there but beautiful finish for every day. 




Mineral powder foundation is perfect for creating the base for a natural makeup look.

It buffs on to the skin beautifully and doesn’t take a lot of product to deliver a luminous glow with natural coverage. 

Step 1: Swirl your kabuki brush into the product pot and tap off any excess.

Step 2: Apply the powder in a swirling motion all over your face then buff to work it into the skin.

The end result is skin that appears more even and luminous without a heavy look. If you’d like a little more coverage, apply a mineral BB cream before the mineral foundation. This will help to smooth any imperfections while still achieving a natural makeup look.  


Create the look with esmi Skin Minerals Loose Mineral Foundation and esmi Skin Minerals Mineral BB Cream. 




Polishing your natural brows, but not going overboard, is about keeping your look simple and balanced. 

Step 1: Brush your clean, makeup free brow hairs through with a spoolie in an upward motion.

Step 2: Take a brow pencil and, following the direction of hair growth, fill in your brows with short, hair like strokes starting from the inner brow working outwards. Drawing individual lines gives a more natural look than shading. 

Step 3: Grab your spoolie and run it through the brows again to blend any harsh lines.

Step 4: Add powder. Lightly dip your brush into the eyebrow powder. Move the brush upward using light, feather-like strokes. 

Adding powder after pencil helps add the illusion of volume while keeping brows natural looking. Plus, it sets the pencil.

Step 5: Finish the look by swiping on clear brow gel for long-lasting hold.


Create the look with Brow Duo Powder, Brow Magic or Brow Love Soft Brow Pencil, and Zebra Clear Brow Gel.




Blushes in pinks and warm peach hues will help create an oh-so-subtle flush that livens up your skin in a natural way. Or, you could opt for a bronzer for cheeks for natural, sunkissed luminosity.

Step 1: Load your brush with your chosen blush or bronzer and tap off any excess.

Step 2: Smile to see the natural apples of your cheeks.

Step 3: Gently swirl the blush across your cheeks in a circular motion starting at the apple of your cheek and working your way out along your cheek bone.

Step 4: Build until you’re happy with the intensity 

The type of brush you use to apply blush really is the secret to pulling off a natural makeup look. You want to opt for a large, fluffy brush. The fluffier the brush, the less product it will pick up - ideal for a gentle wash of colour.


Create the look with Unicorn Candy Blush or Unicorn Chocolate Bronzer




A natural makeup look for your eyes just calls for a palette of 3 shades in neutral / natural hues, a pencil eyeliner, and mascara. 

Step 1: Take your base colour and work it all over the lid. Don’t get too heavy with the application, you want a gentle wash of colour for the most natural eye makeup. 

Step 2: Now select a deeper colour and apply the product along the bottom lash line, following the shape of the lashes. 

Step 3: With the same shade as step 2, press the colour into your upper lash line at the outer corner of the eye. Work your way so the colour intensity tapers off as you move toward the middle of the eye. Keep the colour close to the lash line, don’t take it up too high.

Step 4: Blend out any harsh lines with a fluffy eyeshadow brush.

Step 5: Take your eyeliner of choice, a pencil works best for a natural look, and line the upper lash line.

Step 6: With the darkest shade of your colour trio, buff and blend it over the eyeliner, concentrating pigment in the outer corner. This will add depth to the look. 

Step 7: Finish with a few coats of mascara to open up your eyes and polish the look! 


We love White Knight Tubular Mascara 




We’re aiming for a natural looking lip that is still nicely polished. Choose a pink/neutral lip colour one or two shades darker than your natural lip colour. 

Step 1: Prep the lips with a gentle exfoliation using a toothbrush with soft bristles. 

Step 2: Using a dabbing motion, press the colour into your lips. You don’t need to be too precise with the lip line or use a lip liner for a natural makeup look. 

Step 3: You can take your natural pout a little further by adding a dab of highlighter just to the centre of your lips to create the illusion of fullness. Try it with Brow Pop, our multipurpose creamy highlighter in a soft peachy hue. 


Create natural looks with Lip Magic Balm. It magically changes colour to create your perfect shade of pink!


Infographic_Natural makeup


The Best Mascara For Length And Volume

The best mascara for length and volume

The Best Mascara For Length And Volume


Why We Think Our White Knight Mascara is The Best Mascara!


“This is the GOD of mascara. Absolutely perfect, by far the best thing I’ve ever put on my lashes! You won’t regret buying. AMAZING!” - Hayley

With a list of 5-star reviews almost as long as your lashes will be The White Knight is our universally adored tubular mascara. 

The best mascara for length and volume you’ll ever get your hands on, the unique two-step application creates the lush, lengthy lashes of your dreams.

“I LIVE FOR THIS MASCARA. It’s so amazing to use a mascara that easily comes off and doesn’t irritate your eyes or smudge. Easy to create a voluminous look or light and fluttery with each brush. 1000/10!” - Tay




The White Knight’s clever two-step application is the reason it’s earnt the rep as best mascara for length and volume.

The mascara can be used in two ‘modes’. One is designed to achieve length and the other designed for volume. 

The volumising mode delivers more product for lush volumising action. Switching to lengthening mode removes excess product and lets you use the brush right to the tips of the lashes for length and separation. 

Don’t worry about things getting messy - the excess product stays inside the tube so there is no wastage! You can unscrew the brush in Length mode (at the top of the tube) or unscrew it further down the tube for Volume mode.  

Check out our little Insta reel for how the brush works!




Cruelty-free formula

We believe in amazing lashes AND caring about our sweet animal friends!

The White Knight formula is cruelty-free so it hasn’t been tested on any animals during any stage of the manufacturing process.

Volumising “tubing” formula

If you haven’t used a tubular mascara before, you’re in for a treat.

The "tubing" formula encircles each lash with its own pigmented polymer tube. These water-resistant tubes don’t smudge or break but they’re super easy to remove. 

The clever tubing technology effortlessly adds volume and thickness, without any clumpiness as each tube grabs the individual lash and lifts. The result is a clean, wide-awake effect with gorgeous, curled length. 

Water-resistant for all day / all night wear

Panda eyes be gone! Not only is it the best mascara for length and volume, The White Knight’s waterproof tubing formula delivers BIG TIME on its promise of all-day wear without smudging. 

No flakes or fall-down makes it ideal if you have sensitive eyes like so many of The White Knight fans who adore that it doesn’t cause irritation. It’s also ideal if you wear contact lenses, or have lash extensions. 

“I have sensitive eyes. This is the only mascara I can use. Non-clumping, long-lasting, I always receive compliments about my eyelashes whenever I wear this. So easy to remove with water, no panda eyes or irritation. Can't recommend this highly enough.” - Hayley

Super easy, gentle removal

No more messy tug-of-war to remove your eye makeup. 

Unlike stubborn waterproof mascara, The White Knight “tubes” are ridiculously easy to remove.

They literally slide off using just warm water. No pulling around your delicate eye area! Plus, you’ll skip the toxins of synthetic makeup remover.

No more asking “What is the best mascara?” - your quest for amazing lashes ends with The White Knight!


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Best Tips For Filling In Eyebrows

5 Everyday Makeup Essentials

5 FAQs About Growth Serum 


Infographic_Best mascara