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Makeup Tips

How To Apply Eyeshadow Perfectly. Here's What You Need To Avoid.

How To Apply Eyeshadow Perfectly

How To Apply Eyeshadow Perfectly. Here's What You Need To Avoid.

Tired of eyeshadow fails? End the struggle with our foolproof guide on how to apply eyeshadow perfectly. We’re breaking it down easily so you can learn how to do eyeshadow like a pro - flawless eyes await! 

First, Get The Colour Right

Knowing the flattering shades that make your eyes pop is just as important as knowing how to apply eyeshadow. 
Here’s a quick ‘eyeshadow for beginners’ guide to shades best suited to different eye colours. 
Brown eyes - Super flattering shades for brown eyes are bronze, copper, green, pink, or champagne. 
Green eyes - Cooler shades like green, blue, plum, look great with green eyes. You can also try more earthy tones such as khaki and taupe too. 
Blue eyes - Gray and slate-coloured eye shadow can make blue eyes look AH-mazing. Green, blue, purple and rose tones also work beautifully. 
Hazel eyes - For hazel-eyed gals, the right shades will depend on the prominent colour in your eyes. If you have green-hazel eyes, you’ll win with cooler eyeshadow shades, while warmer eye shadows are usually a better match for brown-hazel eyes.
Now you’ve got your most flattering palette sorted, let's dive into the steps to apply eye makeup perfectly and what you need to avoid!

Apply A Primer (And Set With Powder) 

Want your look to last and not crease? Then priming your eyes first is a must, even if you’re just going for a simple eyeshadow look. 
Using a primer first will help the makeup glide on smoothly too and maximises the pigment. You can use a specific eyeshadow primer, regular concealer, or BB cream - just choose a product close to your own skin tone.
Set the primer with a translucent powder so the area is smooth, not sticky, when applying eyeshadow. 

Your Eyeshadow Brushes Matters

The right brushes are EVERYTHING if you want to apply eyeshadow perfectly. 
A tapered fluffy brush gives a soft, airbrushed look and is ideal for blending. The rounded, dense brushes pick up more powder / cream and should be used in the areas you want more definition and a concentrated colour pay off. 
Do: Use a fluffy brush when you want a soft, airbrushed result. 
Don’t: Use a dense brush when applying the base colour all over the lid - use a fluffy brush

Start With A Neutral Shade

Pick the most neutral shade (not the lightest) in your palette and take your tapered fluffy brush and lightly glide the tip of it in a back and forth across your whole upper eye area. 
This creates the base colour from which you’ll build the rest of your look.
Do: Take the brush to the eyebrow line only when there is less product on the brush - to avoid harsh lines.
Don’t: Hold your brush too close to the bristle end when applying the base coat. Grip it further back to allow for a less controlled application (yep, this is a good thing!) to achieve the effortless, airbrushed look. 

Focus On The Crease With A Darker Colour 

Choose the darker colour in your palette to apply to the crease area. 
If your palette has 3 colours, opt for the darkest. If you’re using a 4 colour palette, go for the 3rd darkest. 
Swap your fluffy brush for a harder brush and, starting from the inside of the eye, blend the darker colour into the crease. This step gives definition to your look and the key is to blend, blend, blend!
Do: Start with a thinner line of eyeshadow closer to your eye and then make it thicker as you move toward the outer crease.
Don’t: Forget to tap excess product off the brush before applying. 
Tip for hooded eyes - If you have hooded eyes, when they’re open, your upper lid covers most of your mobile lid. You’ll need to create the crease shadow in a slightly higher area than the actual crease (let’s call it faux crease!) so the definition can be seen. 

Highlight Above The Crease

You’ve nailed the base coat and the crease, now it’s time to focus on highlighting. 
Choose the lightest shade in your colour palette, or a multi-tasking highlighter, and swap back to the fluffier makeup brush. 
Dip the brush in, tap off the excess and apply to the area above the crease in small, circular motions. 
Do: Choose a more shimmery highlighter for night time.
Don’t: Take the highlighter all the way to the brow line - this will create a harsh line.

Add A ‘Wide Awake’ Touch To Your Inner Eye

A slighter lighter colour in the inner corners of your eye is a flattering look for everyone; brightening and opening the eye.
You can skip the brush for this and just press your pinkie finger into the lightest colour of your palette.
Then, gently dab the colour on the inner corner of your eye area and once again, blend, blend, blend. Are you getting that blending is key when it comes to how to do eyeshadow right?!
Do: Go easy with the colour! You want this brightening effect to look as natural as possible. 
Don’t: Use darker shadow in the inner corner of your eye, you’ll make your eyes appear smaller. 
Finish your look with a lick - or lashings - of mascara to make your eyes pop and polish your look. Try our White Knight Tubular Mascara

Bonus Tips On How To Apply Eyeshadow 

Build your hue, don’t go straight in with a thick coat of colour
The idea for every step is to blend and build the shade up, over multiple applications. Don’t just dig into your eyeshadow palette and apply 1 thick shade of colour. You can create different tones and depth by building up thin layer by thin layer. 
Going for a dramatic look? Apply your eye makeup before the rest of your makeup
Planning to get a smoky, dramatic eye look going on? Apply your eye makeup before the rest of your look.
If you’ve applied your entire base, concealer, foundation, powder and bronzer then you screw up your eye makeup, it’s going to be harder to do over.
 It's easier to take a makeup wipe and start over again just on the eye area. This is a great tip for eyeshadow beginners too!
Experiment with bronzer and blush as eyeshadow
Don’t be afraid to mix it up a little and experiment by using your bronzer or blush as an eyeshadow. Using bronzer on the eyes is a super quick way to add warmth and works for a more natural, pared-back look.   
We hope you’ve picked up some helpful pointers from our quick tutorial on how to apply eyeshadow. Now go forth and apply!
Infographic how to apply eyeshadow perfectly

The Ultimate Cheat Sheet On Perfect Brows

Cheat sheet resource guide on perfect eyebrows

The Ultimate Cheat Sheet On Perfect Brows


Perfect brows can change your entire look and it’s worth going that extra beauty mile to get them right! Behold, our ultimate cheat sheet on how to get perfect brows. 


Work with your face shape


Brows aren’t a one-size-fits-all kind of deal. The perfect brows have to work with your own face shape and we’ve got a few quick pointers on how to get it right!

Round face - Create a high arch following a straight line to the peak of the brow as this will help open up your face. Avoid a rounded / curved eyebrow shape. 

Square face -  Square faces can pull off a curved or more angled brow but steer clear of thin brows and elongate the line to avoid a ‘short’ brow. 

Heart shaped face - A lower arch works with heart shapes. Don’t go too high with the arch or you’ll really lengthen the face. For perfect brows keep the curves of the arch soft.

Oval face - If you have this balanced face shape, lucky you! You can pull off the classic full, softly angled brow beautifully. 


Follow the 3 universal brow rules


No matter the shape of your face, there are 3 golden rules to follow when defining your perfect eyebrows.

Rule 1 - The arch of your brow - whether it be angular or more curved and soft - should be around two thirds of the way along your brow line, never in the centre.

Rule 2 - Find the right place to start your brow. Lay an eyebrow pencil vertical along your nose - the point where it reaches the bridge of your nose is where the brow should begin.

Rule 3 -  Get the tail right. Place an eyebrow pencil in a line that runs from the outer side of your nostril to the corner of your eye. This is the ideal ending point for your brow. 


Brush your brows upwards 


Using a clean, dry spoolie your brows upward as it makes them look fuller and gives them more texture. You create a ‘feathered’ appearance - natural looking, fine hair strokes that you can’t achieve if you brush sideways. 

Eyebrows are also easier to fill in afterwards when they’re brushed upwards. 


Choose your eyebrow makeup 


Powder, creme or pencil? Or a mix ‘n’ match combination? The eyebrow makeup you choose is crucial for nailing a flawless arch. 

Eyebrow pencils are great for beginners and perfect for natural looking brows with softly defined arches that aren’t overly done or sharp-looking. Eyebrow pencil also makes a great base for brow powder to be applied over the top. 

Eyebrow power does a brilliant job at filling in those sparse areas. If your brows are in pretty great shape naturally aside from a few thin spots, you might just need a little eyebrow powder to fill those areas in. Using powder also adds volume to your natural hair and works over the top of eyebrow pencil to add texture. 

Eyebrow creme is a quick way to fill in sparse brows for a natural look. If you’re already rocking a set of thick brows, creme will create a bolder, glam look. Use a brow brush for a precise creme application. 


Use a natural looking shade


If you've chosen a brow creme or powder, go for a color that is the same shade as your brows or a little darker. 

If a brow pencil is your tool of choice, opt for one shade lighter than your hair for a softer look; unless you’re really fair. In that case, go a little deeper with the shade as slightly darker brows will frame your face enhance your eyes more than a really light brow. 

Still stressed about finding the shade for your perfect brows? Our Brow Magic is a universal brow pencil solves all your colour uncertainties - one colour suits all. Bingo.


Start in the centre


Perfect eyebrows aren’t one monotone block of colour, so when it comes to hue, aim for a gradient effect. 

Begin applying your brow product at the arch, and build the colour there. Move along to the front and then finish up at the end, where the colour should taper off. Our Brow Duo Powder will help you nail that natural looking gradient.


Add a little highlighter


If you love a clean, shapely brow use a little highlighter under the brow bone. A soft tone with a subtle shimmer will help define the brow line without looking over the top. Our PONi Unicorn Champagne Highlighter works beautifully when you apply with the angled end of our Pro Brow Brush


Set with a clear brow gel


Finally, lock those perfect brows in place with a clear brow gel. Gently brush the brow gel spoolie over the hairs to set your arches and keep them looking perfection all day long! 


Stand back


After you get up close and personal with the mirror to create your brow, take a big step back (at  least a few feet) and survey your brow handiwork. This will give you some perspective on how your brows fit in with your entire face and the rest of your makeup look. 

Finally...thicken your brows naturally 


If you weren’t exactly blessed by the brow gods we’ve got good news. Our Lash And Brow Growth Serum boosts brow thickness and darkness naturally to fill in those sparse patches and barely there hairs that drive you crazy.


Perfect brows can change your entire look and it’s worth going that extra beauty mile to get them right! Behold, our ultimate cheat sheet on how to get perfect brows.

The Biggest Problems With Your Everyday Makeup Routine And How You Can Fix Them

Biggest everyday makeup problems and how to fix them.

The Biggest Problems With Your Everyday Makeup Routine And How You Can Fix Them


We’ve got some tricks and easy fixes to solve the biggest beauty woes of your everyday makeup routine.


Problem #1 - Your foundation disappears or looks caked on


Your base sets the tone for the rest of your everyday makeup look, so it’s important to get it right! This anti-caking tip is loved by many makeup gurus and may actually change your life. 

Mix two to three drops of oil with your foundation before you apply it. Cold-pressed Moroccan argan oil or cold-pressed rosehip are great options. 

Why? It adds extra hydration to the skin and makes it appear more luminous, avoiding that caked on look. Adding oil won’t change the formulation of your foundation and powder applied later will look flawless, not clumpy.

You might already know it’s a bit of a crime not to prime when it comes to giving your foundation real, long-lasting staying power. But even with a primer, are you finding that foundation slides off areas like your nose, chin, upper lip, and centre forehead? 

Try using an eyeshadow primer in these areas instead and your usual primer everywhere else. 

An eyeshadow primer that dries down to a matte finish will lock in your foundation in areas it usually slides off. 


Problem #2: You’ve chosen the wrong colours


When you pick the colour of your foundation, you need to think about 2 things, tone, and undertone.

 The tone is light, medium, dark while the undertone is actually the ‘hidden’ colour. A big problem with your everyday makeup routine is choosing a foundation with the right tone, but the wrong undertone.

You can tell what colour your undertone is by taking a look at the colour of the veins on your wrist. If they have a greenish hue, you have a yellow undertone and a bluish hue means you have more of a cool tone. If you can’t really tell, you’re likely to have a neutral undertone, which is a combination of both.

When it comes to eyeshadow colour, here’s a quick guide to nailing the right hue for everyday makeup. 

Blue eyes: Purple and lavender can make your eyes look grey /blue. Rust with teal or brown colours is also a good choice to make blue eyes pop.

Green eyes: A mustard or peach colour will make your eyes look brighter. Team with chocolate, taupe or gold shadow for a nighttime look.

Brown eyes: A gorgeous choice is a rich brown or burgundy. You can take your pick of navy or midnight blue too. 


Problem #3 - You’re stuck in a makeup rut 


Giving your everyday makeup look an overhaul can really be quite intimidating. It might seem safer to stick with the everyday makeup routine you’ve had for years...but are you missing out? 

Updating your look can be fun, confidence boosting and it doesn’t have to be as overwhelming! It’s also important if you’ve had a dramatic change in hair colour.

One of your best resources to update your everyday makeup routine is YouTube. There are a gazillion video tutorials for every look you can think of. Search YouTube for a look you’d like to try, like ‘smokey eye’ or ‘simple makeup for everyday’ and pick a video - and a YouTuber - that resonates with you. 

Spend some time practicing new techniques and as your old makeup runs update it with new colours or brands. This is also a good opportunity to make the swap to cruelty free options!


Problem #4 - Your highlighting, not hiding, fine lines 


Are you applying a lot of concealer really close to the lash line of your eye? This isn’t helping your wrinkle hiding efforts. 

The majority of fine lines and wrinkles appear around our eyes but it's an area that has a lot of movement. 

The more product you apply there, the more it will crease and make those fine lines even more prominent. Instead, taper off the concealer application a little before the lash line. 

This will also make your eyes appear a little bigger whereas taking the concealer right up to the edge can close them up. 


Problem #5 -  You’re not cleaning your makeup tools regularly


Using dirty makeup tools in your everyday makeup routine is a big problem. Let’s be honest...how often do you clean yours? 

Avoiding breakouts and acne is the biggest reason to keep tools clean. Bacteria and dead skin cells get caught up in the bristles and foams of your makeup applicators. Using dirty brushes on clean skin will clog your pores, spread bacteria and bring those breakouts on. 

Colour application of eyeshadows, blush, and highlighters is also better with clean tools. Shades become muddied with all different colours if you don’t wash your brushes frequently. 

Wash your sponge applicators as part of  everyday makeup routine and brushes on a weekly basis. 


Problem #6 - Forgetting your brows


A great pair of brows does wonders for your face and if you don’t believe us just Google ‘celebrities without brows’.

Don’t forget to show your brows some love! Even if you do very little else with your face get your brows right and you’ll nail a simple everyday makeup look that is polished yet natural. Check out our brow dos and don’ts right here. 

Having easy to use brow tools with epic staying power in your makeup arsenal will make nailing the perfect brow effortless!


The Biggest Problems With Your Everyday Makeup Routine And How You Can Fix Them


Makeup: Expectations vs Reality

Makeup: Expectations vs Reality

Makeup: Expectations vs Reality


Makeup an art form. Whether you’re creating a bold or natural look, it takes practice to nail it. No matter how many YouTube tutorials or Pinterest boards you’ve stalked, sometimes the new look you try won’t exactly hit the mark. Here’s a few common makeup fails when it comes to expectations versus reality….. and their fixes! 


The Bold Lip 


Expectation: Bold, beautiful lips Reality: Bobo the clown 



Always prep your lips first. Buff away any dry flaky skin with a tissue and apply lip balm. Leave enough time for the balm to absorb and blot excess away. Never apply lipstick straight on top of balm.  

Don’t apply lip liner first. Apply lipstick with a brush, really working the colour in, then tidy the outer edges with liner.

Do blot your lips with a tissue then reapply the lip colour for a bold lip that lasts. Don’t underestimate the power of blotting!

Do use an angle brush to blend concealer around your lip line to ‘clean’ up any edges and colour bleeding. 

Choosing the right lip colour 

Knowing your skin’s undertone is key to choosing the right colours to meet your bold lip expectations. Orange based reds work well for warm coloured skin tones. For cool skin tones, opt for reds with a blue base for a truly flattering effect. 


Winged Eyeliner


Expectation: The purrfect cat eye with a polished flick Reality: Uneven, sloppy wings



Avoid applying eyeliner to a bare, unprepped eye. The liner will mix with the natural oils of your skin and smudge into your upper lid. Use an eyeshadow primer first followed by a translucent powder to set the area. 

Shaky hands? The ‘tape’ technique is a foolproof way to create a wobble-free wing. 

Use a small piece of scotch tape as a stencil and place it on the skin around the eye the eye where you’d like the wing to go. Then draw along the tape. Even if it’s a little wobbly, it will end up as a straight line once the tape is removed. Note to self: Avoid sticking the tape down hard, your eye area is delicate!

Don’t raise your eyebrow while applying winged eyeliner. You’ll only end up lining an area that will be hidden or creased once the eyebrow is relaxed. Result? An unflattering, droopy wing shape. 

Choosing the right eyeliner

We LOVE eyeliner but choosing the right one isn’t always easy! For beginners, liquid eyeliners are a great option because the product is dispersed evenly across the eyes, easy to hold and they come in felt, sponge or brush tip.




Expectation: Beautifully defined, natural looking  Reality: Harsh, fake looking



Don’t draw on your brows in a hard straight line. This look is super harsh. It’s better to feather the brows, make smaller, shorter strokes in the natural shape of your brow.

Avoid ‘squaring’ off your brows when filling them in. It doesn’t look natural. Instead, follow the shape of your brow.

Don’t brush your eyebrows downward, this drags the eye down. Brush them upwards to lift up the eye and the brow.

Try not to smother your brows in too much makeup. Allow your natural hairs to pop up, creating a more natural look. Using a tinted brow gel or a soft  brow powder are great options to enhance your natural shape without flooding the brow with makeup. 

Choosing the right brow colour

The colour of your brow makeup is so important. It can mean the difference between nailing a Cara Delevingne’esque look or a brows gone bad Pinterest board. 

For natural looking but defined brows, if you have dark brown or black hair, select a colour one or two shades lighter. On the flip side, if you have blonde or light brown hair, opt for a colour one or two shades darker. Or, try our universal Brow Magic; one colour suits all!


When It’s Hot Outside


Expectation: A beautiful bronzed glow. Reality: A face that’s more slick than shimmer.



Do choose a non-greasy sunscreen to apply under makeup because….sunscreen ALWAYS matters. 

Don’t skip the primer. When you’re a little sweaty, things can get creasy real quick! Primer takes just a moment to apply and will keep your look in place all day. 

Opt for a brow powder, rather than pencil, for maximum staying power in the heat. 

Don’t cover every inch of your face with bronzer. You’ll end up faked baked, not bronzed goddess. Instead, apply bronzer to the areas the sun hits naturally: cheekbones, forehead, chin, and nose.

Choosing heat proof makeup shades

The right makeup product matters in the heat. Switch to more sheer versions of your favourite lip and eye colours. A lighter look suits warmer weather more than those rich, dark colours. 




Expectation: Highlight your natural bone structure. Reality: You’ve drawn an actual skull line on your face. 


The golden rule of contouring? Blending is your best friend. We’ll say it again, blend, blend, blend.

Be selective. Choose just one area to contour; jaws, nose, cheekbones etc, rather than trying to do it all.  

Save it for a special event. Unless you’re part of the Kardashian clan, contouring isn’t necessarily a look you’d rock for on a grocery trip to the supermarket. 

Choosing the right contour shade

Your choice of contour makeup product will make or break your look. Your contour shade is most believable when it’s a shade or two darker than your actual foundation. 


Makeup Expectation vs Reality