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4 Eyeliner Looks We Love

4 Eyeliner Looks We Love

4 Eyeliner Looks We Love


Bold, unique, or subtle. Take your pick of these 4 eyeliner styles we love and how to achieve them!




Bold Winged Liner Look


Winged eyeliner looks are timeless and totally worth learning how to perfect.

Step 1: Start your bold eyeliner winged look by tight lining your lash line. This technique simply involves lining the waterline on your upper eye. This creates the subtle illusion of more defined lashes. 

Step 2: Next, line your entire upper lash line. You can make this easier by starting in the middle and working your way out. 

Pro tip: Sit down while you apply the eyeliner so you can rest your elbow on a flat surface. This steady hand hack is genius. 

Step 3: Then work your way from the inner eye to the middle. 

Keep the line thin towards the inner eye and make it thicker as you extend outwards. Make it as thick as you like depending on how bold you want to go with this look. 

Step 4: With the upper lash line done, it’s time to do the wing. We suggest using the ‘card trick’ to get the perfect wing. Take a clean piece of cardboard - the size of a credit card - and lay it against your eye on a diagonal angle for your wing. 

Draw your wing on the eyelid using the card as your guide. The idea is to actually take the line along the card, so when you remove it, you’re left with the perfect flick and crisp edge!

If you plan to draw your wing free-hand, start off small and gradually add onto it to avoid big mistakes.





Graphic Eyeliner Look


This unique eyeliner look is the wing...and then some!

Add a little cool creativity to your eye makeup with the graphic eyeliner look. Don’t be intimidated to try this, it’s actually easier than it seems.

Step 1: The first part of this look is drawing on your winged eyeliner. So go ahead and follow the steps in the tutorial above.

Step 2: Next, starting from the middle* of your eye draw a second line just above the crease to connect with the end of your wing to create the arrow shape. 

*You can extend the line further towards the inner eye or shorter than the middle. The further towards your inner eye, the more dramatic the look. 

Step 3 (optional): You can really turn up the drama here by filling in the space between the two lines with a pop of bright look-at-me eyeshadow. 

Step 4: Finish with mascara.


A good tip for cleaning up any lines or little mistakes with liquid eyeliner styles is to use a clean cotton bud and clean it up with oil-free makeup remover. This works like a charm!





Subtle Liquid Liner Look


You don’t need to go bold for look-at-me eyes.

We love the subtle liquid liner look for work or everyday wear. It’s simple but still gives your eyes a lift that leaves them looking spectacular but not overly made up.

Step 1: Using an eyeliner pencil, line your entire upper waterline then your lashline. Using a pencil for this step keeps the look natural. 

Step 2: Time to add a little more definition with the liquid liner. Take your liquid liner and draw (or use the connect-the-dot technique) a very thin line from your inner eye taking it to your outer lashes gradually thickening the line to create the wing. You can keep the flick small or extend it further. The longer the wing is, the less subtle the result. 

Step 3: Finish with mascara.


Pro tip: A liquid liner that delivers a thin and precise line is a must for this look! This makes PONi Pegasus Smudge Proof Liquid Eyeliner the perfect choice.





Reverse Eyeliner Look


This look gives all the glory to your lower lash line. It’s your best eyeliner reverse.

It’s one of those eyeliner looks that might seem a little complicated but don’t worry, you got this!

Step 1: Take your liquid liner and line your entire bottom lash line - really close to the lash line. 

Step 2: Extend the line beyond the corner of your eye to create a ‘reverse wing’.

Essentially, use the exact same concept as you would use with your normal winged liner. The only real difference is that you are focusing more on the wing starting from beneath. 

Step 3: Line underneath your lower waterline just like you would line your upper lash line.

Step 4 (optional): You can line your upper lashes too, or keep your upper lid makeup really simple to let your bottom lash line shine.

Step 5: Finish with a coat of mascara on your upper lashes 



Try these different eyeliner styles with PONi Pegasus Smudge Proof Liquid Eyeliner 

Easy to use, the quick-drying formula doesn’t run for effortless, smudge-proof lines without the stress!


You Might Also Like To Read

Winged Eyeliner 101. How To Achieve The Best Winged Eyeliner 

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Eyeliner Looks We Love

Natural Makeup Looks | How To Do Natural Makeup

Natural makeup looks

Natural Makeup Looks | How To Do Natural Makeup


A fresh natural makeup look! Quick and easy to achieve with a barely-there but beautiful finish for every day. 




Mineral powder foundation is perfect for creating the base for a natural makeup look.

It buffs on to the skin beautifully and doesn’t take a lot of product to deliver a luminous glow with natural coverage. 

Step 1: Swirl your kabuki brush into the product pot and tap off any excess.

Step 2: Apply the powder in a swirling motion all over your face then buff to work it into the skin.

The end result is skin that appears more even and luminous without a heavy look. If you’d like a little more coverage, apply a mineral BB cream before the mineral foundation. This will help to smooth any imperfections while still achieving a natural makeup look.  


Create the look with esmi Skin Minerals Loose Mineral Foundation and esmi Skin Minerals Mineral BB Cream. 




Polishing your natural brows, but not going overboard, is about keeping your look simple and balanced. 

Step 1: Brush your clean, makeup free brow hairs through with a spoolie in an upward motion.

Step 2: Take a brow pencil and, following the direction of hair growth, fill in your brows with short, hair like strokes starting from the inner brow working outwards. Drawing individual lines gives a more natural look than shading. 

Step 3: Grab your spoolie and run it through the brows again to blend any harsh lines.

Step 4: Add powder. Lightly dip your brush into the eyebrow powder. Move the brush upward using light, feather-like strokes. 

Adding powder after pencil helps add the illusion of volume while keeping brows natural looking. Plus, it sets the pencil.

Step 5: Finish the look by swiping on clear brow gel for long-lasting hold.


Create the look with Brow Duo Powder, Brow Magic or Brow Love Soft Brow Pencil, and Zebra Clear Brow Gel.




Blushes in pinks and warm peach hues will help create an oh-so-subtle flush that livens up your skin in a natural way. Or, you could opt for a bronzer for cheeks for natural, sunkissed luminosity.

Step 1: Load your brush with your chosen blush or bronzer and tap off any excess.

Step 2: Smile to see the natural apples of your cheeks.

Step 3: Gently swirl the blush across your cheeks in a circular motion starting at the apple of your cheek and working your way out along your cheek bone.

Step 4: Build until you’re happy with the intensity 

The type of brush you use to apply blush really is the secret to pulling off a natural makeup look. You want to opt for a large, fluffy brush. The fluffier the brush, the less product it will pick up - ideal for a gentle wash of colour.


Create the look with Unicorn Candy Blush or Unicorn Chocolate Bronzer




A natural makeup look for your eyes just calls for a palette of 3 shades in neutral / natural hues, a pencil eyeliner, and mascara. 

Step 1: Take your base colour and work it all over the lid. Don’t get too heavy with the application, you want a gentle wash of colour for the most natural eye makeup. 

Step 2: Now select a deeper colour and apply the product along the bottom lash line, following the shape of the lashes. 

Step 3: With the same shade as step 2, press the colour into your upper lash line at the outer corner of the eye. Work your way so the colour intensity tapers off as you move toward the middle of the eye. Keep the colour close to the lash line, don’t take it up too high.

Step 4: Blend out any harsh lines with a fluffy eyeshadow brush.

Step 5: Take your eyeliner of choice, a pencil works best for a natural look, and line the upper lash line.

Step 6: With the darkest shade of your colour trio, buff and blend it over the eyeliner, concentrating pigment in the outer corner. This will add depth to the look. 

Step 7: Finish with a few coats of mascara to open up your eyes and polish the look! 


We love White Knight Tubular Mascara 




We’re aiming for a natural looking lip that is still nicely polished. Choose a pink/neutral lip colour one or two shades darker than your natural lip colour. 

Step 1: Prep the lips with a gentle exfoliation using a toothbrush with soft bristles. 

Step 2: Using a dabbing motion, press the colour into your lips. You don’t need to be too precise with the lip line or use a lip liner for a natural makeup look. 

Step 3: You can take your natural pout a little further by adding a dab of highlighter just to the centre of your lips to create the illusion of fullness. Try it with Brow Pop, our multipurpose creamy highlighter in a soft peachy hue. 


Create natural looks with Lip Magic Balm. It magically changes colour to create your perfect shade of pink!


Infographic_Natural makeup


The Difference Between Brow Magic and Brow Love

The difference between brow magic and brow love

The Difference Between Brow Magic and Brow Love


We explain the difference between PONi’s much-loved Brow Magic and Brow Love to help you choose the best eyebrow pencil for you!



Universal coloured brow pencil with glide-on application to speedily shape and fill in brows.


Brow Magic is the best eyebrow pencil for a universal colour application. 

Thanks to the ‘magic’ of its taupe undertone, this long-lasting pencil adapts to suit the pigment of different brow colours. This allows it to deliver a colour match to suit all - blonde, brunette, auburn, strawberry blonde, and darker-haired beauties!

If you have darker brows, it’s easy to deepen colour intensity by using more pressure as you apply the pencil and build the application. 

Brow Magic is great for a more natural, every day look rather than super defined Insta brows. It’s the ideal go-to for your daily brow - quickly fill in sparse patches and shape your arches.


A firm 1.5mm tip makes it simple to create realistic looking hair strokes. It has a wind-up mechanism so no sharpening required! The spoolie brush on the other end makes it easy to brush Brow Magic through your brows to add volume and finish the look. 


The waxy texture of Brow Magic means it glides on smoothly making it easy to pencil your eyebrows.

Extra special benefits

Brow Magic contains biotin; a water-soluble vitamin which helps promote natural growth and improve the condition of your brows...naturally!  



Long-wearing, oval tip brow pencil for soft looking brows with 5 shades to suit all hair colours.


Take your pick of 5 very lovable colour options to really get your perfect colour match. 

Little Palomino: Light blondes

Palomino: Light brown and dark blonde

Chestnut: Brunettes and auburn hues

Thoroughbred: Dark brunettes

Black Beauty: A graphite colour for super dark-browed beauties


A unique 1.5 x 2.5 mm oval tip allows you to create realistic hair-like strokes when you use it upright or apply the pencil side on for a soft shaded brow look. The spoolie brush on the other end makes it easy to brush Brow Love through your brows to add volume and finish the look.


Brow Love has a firmer consistency than Brow Magic for an extra long-wearing application. Described as a ‘soft brow’ pencil, it’s the best eyebrow pencil to create a softer looking brow as opposed to a creme or powder which deliver a more intense look.



In general, eyebrow pencils are ideal for:

Filling in sparse patches and tails

Natural-looking brows

Quick, no fuss application

Beginners - easy to control

Teaming with powder


Grab our tips for how to draw eyebrows the right way right here. 

When it comes to choosing between Brow Magic and Brow Love, we’d say Brow Love is amazing if you love to experiment with a shaded brow and want a super precise colour match with a higher pigment. It’s a great choice if you have really naturally dark brows.

Brow Magic is perfect for everyday brow definition and mimicking natural hair strokes - ideal if you love an easy waxy texture application. If you’re trying to grow and thicken your eyebrows naturally, the inclusion of biotin in the Brow Magic formulation is a big plus!

Both Brow Magic and Brow Love are long-lasting, with Brow Love’s firmer consistency offering extra long-wearing action.


Infographic - difference between brow magic and brow love


The Best Mascara For Length And Volume

The best mascara for length and volume

The Best Mascara For Length And Volume


Why We Think Our White Knight Mascara is The Best Mascara!


“This is the GOD of mascara. Absolutely perfect, by far the best thing I’ve ever put on my lashes! You won’t regret buying. AMAZING!” - Hayley

With a list of 5-star reviews almost as long as your lashes will be The White Knight is our universally adored tubular mascara. 

The best mascara for length and volume you’ll ever get your hands on, the unique two-step application creates the lush, lengthy lashes of your dreams.

“I LIVE FOR THIS MASCARA. It’s so amazing to use a mascara that easily comes off and doesn’t irritate your eyes or smudge. Easy to create a voluminous look or light and fluttery with each brush. 1000/10!” - Tay




The White Knight’s clever two-step application is the reason it’s earnt the rep as best mascara for length and volume.

The mascara can be used in two ‘modes’. One is designed to achieve length and the other designed for volume. 

The volumising mode delivers more product for lush volumising action. Switching to lengthening mode removes excess product and lets you use the brush right to the tips of the lashes for length and separation. 

Don’t worry about things getting messy - the excess product stays inside the tube so there is no wastage! You can unscrew the brush in Length mode (at the top of the tube) or unscrew it further down the tube for Volume mode.  

Check out our little Insta reel for how the brush works!




Cruelty-free formula

We believe in amazing lashes AND caring about our sweet animal friends!

The White Knight formula is cruelty-free so it hasn’t been tested on any animals during any stage of the manufacturing process.

Volumising “tubing” formula

If you haven’t used a tubular mascara before, you’re in for a treat.

The "tubing" formula encircles each lash with its own pigmented polymer tube. These water-resistant tubes don’t smudge or break but they’re super easy to remove. 

The clever tubing technology effortlessly adds volume and thickness, without any clumpiness as each tube grabs the individual lash and lifts. The result is a clean, wide-awake effect with gorgeous, curled length. 

Water-resistant for all day / all night wear

Panda eyes be gone! Not only is it the best mascara for length and volume, The White Knight’s waterproof tubing formula delivers BIG TIME on its promise of all-day wear without smudging. 

No flakes or fall-down makes it ideal if you have sensitive eyes like so many of The White Knight fans who adore that it doesn’t cause irritation. It’s also ideal if you wear contact lenses, or have lash extensions. 

“I have sensitive eyes. This is the only mascara I can use. Non-clumping, long-lasting, I always receive compliments about my eyelashes whenever I wear this. So easy to remove with water, no panda eyes or irritation. Can't recommend this highly enough.” - Hayley

Super easy, gentle removal

No more messy tug-of-war to remove your eye makeup. 

Unlike stubborn waterproof mascara, The White Knight “tubes” are ridiculously easy to remove.

They literally slide off using just warm water. No pulling around your delicate eye area! Plus, you’ll skip the toxins of synthetic makeup remover.

No more asking “What is the best mascara?” - your quest for amazing lashes ends with The White Knight!


You Might Also Like To Read

Best Tips For Filling In Eyebrows

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Infographic_Best mascara




Blush - The Ultimate Multitasking Beauty Essential

Blush the ultimate multitasking beauty essential

Blush - The Ultimate Multitasking Beauty Essential


Is the ultimate beauty multitasker hiding in plain sight in your makeup stash? Toss out the rulebook - here’s how to use blush for more than your cheeks. 


How To Use Blush On Your Eyes

Repurpose your fav cheek colour as eyeshadow. 

First, prep your eye area as usual - either with foundation or BB cream

Next, grab an eyeshadow brush and gently dab it into the blush product and tap off any excess. 

Apply as you would a regular eyeshadow blending across your lid and upwards -  the higher up you take it, the more dramatic it will look.

Pro tip: How to use blush on your eyes for a super pigmented look? Wetting the brush head with a makeup setting spray, rather than leaving it dry, will give you a more intense colour payoff. 

If you’re using a pinkish shade, don’t take it all the way to your lash line - or use eyeliner between the shade and your lashes. Eyes can take on a bit of a strange look if pink is all up there in your lash line. 

Your bronzer can make a multi-tasking cameo here too. Depending on the hue of the blush you’re using, applying a little bronzer to the crease of the eye will add depth and warmth. 

Cream blushes work just as well as cream eyeshadows too, the creamy texture adds an extra hint of dewy radiance. 

Not all shades of blush will be right for your eyes. Soft shimmery peaches, terracotta, and natural plum hues work beautifully. Experiment with different shades and colour intensity to discover which ones really make your eyes stand out.


How To Use Blush On Your Lips

With the help of a little clear lip gloss or balm your powder blush transforms into a gorgeous lip tint that perfectly complements your cheeks.

Start by prepping your lips with a little light exfoliation (a clean, soft toothbrush works a treat) and then apply a clear balm or gloss to your lips. 

Tap a clean finger into your powder blush and gently press into your lips over the top of the balm.

Using a really shimmery champagne-hued blush? Dab the powder on the centre of your lips so the colour is most concentrated there. Then, blend a little outwards. 

This will draw attention to the centre of your lips to really plump the appearance of your pout. 

Those shimmery champagne or peachy hues can also highlight your Cupid's bow.  Just dab along your Cupid’s bow - either with your finger or a soft highlighter brush.  

Cream blush is easily interchangeable between lips and cheeks. Apply it as a subtle stain for just a hint of colour or build up to a full base colour and finish with clear gloss over the top.

More lip love: 10 Easy Tips For A Fuller Pout


The Cruelty-Free Blush We Can’t Live Without

Now you know how to use blush for lips and eyes, make it happen with PONi Unicorn Candy Blush

An innovative ombré blush with a sunset spectrum of pink hues from soft shimmery peach to bright matte pink.

This silky powder vegan blush is easy to apply, lightweight and flatters all skin tones and types thanks to a palette that blends from a subtle peach glow to a cotton candy pink. 


Infographic blush the ultimate multitasking beauty essential

Choosing the perfect makeup for eyebrows

Choosing the perfect makeup for eyebrows

Choosing the perfect makeup for eyebrows


Love your brows neat and natural, insta- sharp, or somewhere in between? The perfect brow makeup is out there for every arch. We take a look at the most popular types of makeup for eyebrows.




Fake fuller brows in just a few quick flicks with a brow pencil.

A little easier to use than a brow creme and offering more definition than some powders, pencils are the perfect brow makeup for an everyday look. 

Fill in, darken, and define your brows all with a pencil. Plus, they make a great base for brow powder - together they’re an excellent brow duo. 

While pencils can suit all skin types, if you have oily skin a light application of powder over the top will help set the pencil. 

Eyebrow pencil is great for:

Filling in sparse patches and tails

Natural looking brows

Quick, no fuss application

Beginners - easy to control

Teaming with powder


How To Apply Brow Pencil: The Basics 

Using a spoolie, brush your clean, natural eyebrow hairs upwards. 

Next, grab your pencil and starting at the bottom use short, soft strokes that mimic the natural hair to fill in any gaps - focus on the sparse areas. 

When you’re done, use the spoolie to blend and brush hair up again - this softens any harsh lines to give a more natural look.

Pencil makeup for eyebrows we love: Brow Magic

Our award-winning brow pencil will help you quickly sculpt natural brows. The universal shade makes this the best eyebrow pencil to suit anyone.  




Eyebrow creme offers a more colour concentrated result than pencil. It’s perfect for filling in sparse patches and the texture helps set hairs into a smooth arch.

Brow creme usually comes packaged in a small pot so you need to team it with an eyebrow brush for application. A small, angled, densely packed brow brush is perfect for creating realistic hairline strokes, detailing, and outlining arches. 

A big plus for eyebrow creme is its long-lasting wear. Many formulas are waterproof so rain and sweat won’t ruin your perfect brow makeup. 

Brow cream can be a little more tricky to apply than a pencil. If you’re a beginner, take your time and don’t rush the application - remember practice makes perfect. One of the mistakes with brow creme is using way too much of it. Less is more! 

Eyebrow creme is great for:

Long lasting wear

Deep colour pay off

Creating natural or bold looking brows

Very sparse brows

Smooth and set brows

How To Apply Brow Creme: The Basics 

Very gently tap your angled brush into the pot to pick up enough product to create a light line.  

It’s best to start light and build up over a few applications. Otherwise, you’ll quickly end up with harsh, blocky looking brows. 

Take the brush and start just underneath your brow hair and use short, light strokes to build the outline along your brow. Begin feathering the product upwards in the hair very lightly to fill out the rest of the brow shape. 

Use the spoolie end of your brush to lightly brush through the hairs - this helps create a more natural look.

Creme makeup for eyebrows we love: Mane Stain Brow Creme 

A soft waterproof eyebrow cream to tint brows with a natural-looking colour and instant volume boost that lasts all day long.




Powder is ideal for filling in sparse patches and increasing volume. It’s the perfect brow makeup to achieve a soft, natural look although you don’t get quite the same precision as a pencil. 

Want a bolder brow? Powder can also deliver a stronger look to prevent your brows getting lost in a full face of makeup. Just keep building the application until you’re happy with the intensity. 

Eyebrow powder teams beautifully with brow pencil, too. Powder helps set the pencil - making it last longer and adding fullness. 

Because powder helps absorb oil, low-oil formulations are a good choice if you have an oily skin type. When it comes to selecting a brow powder hue, choose one close to your hair colour. 

Eyebrow powder is great for:

A soft, natural look or a bolder arch

Filling in sparse patches

Teaming with eyebrow pencil

Oily skin types

How To Apply Brow Powder: The Basics 

Lightly dip the brush into the eyebrow powder. Move the brush upward using light, feather-like strokes. Keep building the application until you’ve reached the desired intensity. Finish the look by swiping on clear brow gel for long-lasting hold.

Powder makeup for eyebrows we love: Brow Duo Powder

The most pigmented brow product of the PONi range, this two shade combo allows you to customise colour intensity. Perfect for stand-out brows when you’re wearing a full face of makeup.Build dimension by blending shades to create an ombré brow, light natural brow or deeper glam brow. 


Highlight And Hold: Double Down On Your Brow Efforts


Your perfect brow makeup doesn’t stop at pencils, creams, and powders - brow highlighter and setting gel will seriously upgrade your look. 

Brow highlighter

Highlighter really makes your brow efforts pop. 

When you highlight beneath the brow it accentuates your brow bone, defines your eye area and makes your eyes look brighter. We say yes please to all of the above.

Take your highlighter and starting from just beneath the arch, blend it along your brow bone outward to the tail. A little goes a long way so be subtle with your approach.

As well as highlighting under the brow bone, dab a little highlighter in the corner of your eyes for extra luminosity. 

We love: Brow Pop 

Multi-purpose creamy, brow highlighter, concealer and eyeshadow base for a brighter, visibly lifted brow area.

Brow gel

Brow gel is the can’t-skip-step for the ultimate long wearing, perfectly polished look. 

Clear brow gel helps set the hairs in place and keep them there. After you’ve finished your look, gently apply the eyebrow gel following the direction of eyebrow hairs.

Oh and if you’re lucky enough naturally amazing brows, a few swipes of brow gel is really the only thing you need to polish your look. 

We love: Zebra Clear Brow Gel


Infographic choosing perfect makeup for eyebrows