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The best smudge proof mascara is here

The best smudge proof mascara

The best smudge proof mascara is here


Say goodbye to flakes, irritation and messy removal with the best smudge proof mascara ever - PONi The White Knight. The holy grail of smudge-proof, volumising, tubing mascara. 


What is ‘tubular’ mascara?


If you’re not familiar with tubular mascara, what you’re about to read may just change your life.

Ok, so that’s a little dramatic. But it could definitely solve your mascara-related angst. 

Instead of coating your lashes with colour like a traditional mascara, the "tubing" formula encircles each lash with its own pigmented polymer tube. These water resistant tubes don’t smudge or break but they’re super easy to remove. 

This means you get the volume, length and longevity without the flakes, fall down, or the messy drama of removing traditional waterproof mascara. More on that soon. 

The tubing technology is fantastic for easily adding volume and thickness, without any clumpiness or transference of the product to your skin. 

Unlike traditional mascara which can quickly clump short or fine lashes with coat after coat, each tube grabs the individual lash and lifts. The result is a clean, wide-awake effect with effortless length. 

Plus, they hold a mean curl.

Always apply tubing smudge proof mascara to clean, completely dry lashes. This helps the mascara form the tube and hold it in place without sliding off. If your lashes are wet when applying a tubing mascara, the application won’t be optimal. 

It’s the perfect choice if you have sensitive, reactive eyes, wear contact lenses, or have lash extensions. 


How to remove tube smudge proof mascara


Resistant to sweat, humidity, and tears, you might think it’s going to take industrial strength makeup remover to get your tubing smudge proof mascara off. 

Nope! One of the massive benefits of tubing mascara is the fuss-free clean up. The tubes literally slide off with the help of warm water. No excessive tugging or pulling the delicate eye area and no panda eyes on your third round of makeup removal.

It couldn’t be easier or more gentle for your eye area. 

Here’s how to do it:

Take a cotton pad, soak it in warm water then press it against your lashes for 30 seconds. Then, gently wipe the tubes off your lashes - they’ll slide right off!

Or, you can simply run your fingers under warm water and dab them onto your closed eye. Gently slide your fingers from side to side across the tubular mascara. The combination of the water and friction will help the tiny black tubes slide right off.


Waterproof mascara vs tubing smudge proof mascara


Wearing waterproof mascara everyday isn’t the best idea.

It’s difficult to remove which means a lot of pulling along the sensitive eye area - sometimes resulting in lash loss. Plus, lashes can become dried out and brittle if you’re using it on the daily. 

You can tubing smudge proof mascara in your everyday makeup routine without the downsides of waterproof mascara.


Get the best lashes of your life with PONi White Knight Tubular Mascara


With a list of 5-star reviews almost as long as your lashes will be The White Knight is our universally adored mascara.

Cruelty-free, this can’t-live-without tubular smudge proof mascara contains lash growth and conditioning ingredients. Your lashes instantly look lush while the formula works a treat to improve their condition. 

Have lash extensions? White Knight is safe to use over the top or apply to the lower lash line.

With a dual functioning brush for epic volume and length, you’ll get real value for your dollars too with the 15ml tube!

Think you need PONi White Knight Tubular Mascara in your life? We do too. The best lashes of your life await.


best smudge proof mascara infographic

5 FAQS About Eyebrow Growth Serum

5 faqs about eyebrow growth serum

5 FAQS About Eyebrow Growth Serum


Your burning questions about eyebrow growth serum answered! From how it actually works to possible side effects, here’s what you need to know.


How does eyebrow growth serum work?


The best eyebrow growth serums contain good-for-brows ingredients to keep them strong against external aggressors to limit the number of breakages. 

Effective ingredients to help your natural brows become their most lush selves include -

Peptides: To promote healthy hair follicles to stimulate thicker, longer eyebrow hairs. 

Biotin: One of the most important ingredients in eyebrow growth serums, biotin is a water soluble vitamin that plays a huge role in the health of your hair, skin, and nails. Quality eyebrow growth serums will contain biotin. 

Vitamins: In addition to biotin, serums will also contain other vitamins to promote hair growth. 

Vitamin A, in particular, supports hair growth and will have a positive effect on the length and thickness of the eyebrows. 

Plant oils: To condition and slow the fall out of existing eyebrow hair.

Amino acids: These are actually the building blocks of protein which is what hair is made of!


Will eyelash growth serum work on eyebrows?


This depends entirely on the product you choose. 

Some serums, like PONi’s Eyelash Growth Serum, work beautifully on both eyelashes and eyebrows. 

Don’t assume this to be the case with every eyelash serum. Always, ALWAYS, read the directions for application as the ingredients in some formulations won’t play nice with both brows and lashes.

Which brings us to the next FAQ about eyebrow growth serum.


Are there side effects?


The sensitive areas of skin around your eyes and brows can easily become reactive to products and ingredients. 

It’s super important to research the ingredients your serum contains to know exactly what you are putting on your skin.


Side effects like redness, itchy eyes, eyelid discolouration, and eyelid drooping have been most commonly associated with eyebrow growth serum products that contain an ingredient called prostaglandin. Isopropyl cloprostenate is another ingredient to avoid - found in many synthetic formulations, it’s a known irritant. 


We say - why risk it!? Choose a safe, natural formulation free from the potential irritant chemical ingredients you’ll find in synthetic serums.


Serums made in Australia in TGA approved labs cannot contain any harmful ingredients - they’re generally much safer to use. 


Whether you choose a natural or synthetic serum, please always do a patch test first.


How long will it take to see results?


Most eyebrow growth serums take anywhere between 3 - 6 weeks to see results but the brow payoff for a quality serum is totally worth the wait.

You need to be consistent with the application so stick to exactly how often you’re instructed to apply it. 


What is the best eyebrow growth serum?


We’re just gonna come right out and say it - PONi’s Lash & Brow Growth Serum.

Australian made in a TGA approved lab, it’s a safe, cruelty-free, vegan formulation free of harmful ingredients and packed with natural brow boosting ingredients. 

The best part? You’ll get double the results! It boosts natural growth for thicker, darker, longer lashes and brows. We love a good multi-tasker.

PONi’s Lash & Brow Growth Serum is super easy to apply to brows. Remove brush application and carefully wipe away excess serum on the inside of the tube. 

Using feathered brushstrokes apply to sparse, patchy brow areas. Repeat on the other brow, redipping for more brow serum if needed. Allow 2-3 minutes to dry and repeat daily.

Want extra tips on what helps eyebrows grow? Check out our brow booster guide. 


If you’ve got more questions about eyebrow growth serum we’re here for a personal Q+A! Reach us on or send us a DM


eyebrow growth serum

Best tips for filling in eyebrows

best tips for filling in brows

Best tips for filling in eyebrows


Get the best brows of your life with foolproof ways to fill-in, shape and feather the perfect eyebrows. These tips are gems. Keep reading.


Natural Is Your Arch Goal


Love a great arch? 

Aim for natural height (= believable) not super pointy arches straining for the ceiling.

Those = “always surprised” face. 

To find the right height for your arch, hold a brow pencil against your nostril and line it up diagonally with the centre of your eye. 

This is the spot where your most natural-looking arch should be. 


Build Your Brow Slowly


It’s much easier to add brow makeup to perfect your look than it is to take the excess away and fix mistakes. 

If you’ve loaded your brows with too much product things get messy trying to par down your look. Instead, take it easy and build the colour and intensity of your brows slowly. 

Want to intensify the colour of your eyebrow hairs but still pull off a really natural look? 

The trick is to avoid getting a lot of the product on your skin. This will darken the appearance of eyebrows over all but result in a bolder look. 

Focus instead on adding colour to hairs themselves with light-handed applications of the brow cosmetics you’re using. Keep building until you're happy with the colour. 

Love a bold power brow? If you’re using brow powder, add a little water to your angle brush's bristles and then apply powder for more intense colour. 


Choosing The Right Shade


Go for a shade slightly lighter than your natural hair colour for a softer look; unless you’re really fair. In that case, it's best to go one to two shades darker with your eyebrows.

Slightly darker brows will frame your face and enhance your eyes more than really light eyebrows.

Still stressed about finding the shade for your perfect brows? Our Brow Magic is a universal brow pencil that solves all your colour uncertainties - one colour suits all. 


Brush Your Brows Upwards 


Using a clean, dry spoolie brush your brows upward as it makes them look fuller and gives them more texture. You create a ‘feathered’ appearance - natural looking, fine hair strokes that you can’t achieve if you brush sideways. 

Eyebrows are also easier to fill in afterward when they’re brushed upwards. 


It’s All In The (Soft) Flick Of Your Wrist


The secret to soft, natural-looking hairs? It’s definitely not taking your pencil, gel, or brow powder and drawing your eyebrows on in thick lines. Please don’t do that. 

Instead, take your brow makeup of choice and use gentle, small flicking motions in the direction your hair grows naturally to create tiny hair-like strokes. 


Bald Spots?


Let us fill you in on how to fill them in - the right way. 

Eyebrow pencil and brow powder work wonders to bridge the straggly spots. 

Start with your eyebrow pencil and begin filling in the sparse areas first. Use tiny strokes in the natural direction of your hair to fill in the patches. Move outward to the end of your tail. Continue to lightly fill in the rest of your brow. 

Then, take an angled eyebrow brush and dip the brush into your favourite brow powder - load both sides. With small, hairlike strokes move along the natural direction of the brow and work from the inner area to the brow tail. 

Brow powder gives a little extra lift and volume to the hairs after the pencil application. 

If you only use powder for very sparse brows you might not achieve a long lasting result. Without the pencil (or other brow product) there’s not a lot for the powder to ‘grip’ onto - it can fall easily. 

Feeling defeated by thin, straggly arches? Check out 7 tips for thicker eyebrows


Start Well, End Well


To fill in your eyebrows for the most realistic look, you want to find the point where they should ideally start and end. 

Do this by placing a brush along the side of your nose. This will show you the most natural place to start filling in your brows. 

To find where your brows should end, angle the brush from the outside of your nose to the outer corner of your eye. You want the tail of the brow to end at a 45-degree angle from the outside of the eye.

Avoid overly filling in the inside corners of the brows with product or making the tail end too harsh.


Ditch Symmetry Stress


Brow symmetry is overrated. 

Don’t stress about getting your eyebrows to match perfectly. Think of them as sisters, not twins! They naturally have a little variation in length, width, and height - it’s normal and natural. 


Spoolie And Set


Always blend your powder, pencil or crayon.

After you’ve filled in your brows, take the spoolie end of your brow pencil and gently brush it through the hairs. This helps blend out the colour and soften any harsh lines. 

Finally, run a clear eyebrow gel through your brows to set your look in place.


Work With Your Face Shape


Working with your face shape is key if you want to create the perfect eyebrow for your face. 

Round face, square face, heart face, and every shape in between, we break down exactly how to fill in your brows based on your face shape here. 


Team these tips with our cruelty-free brow products and watch your wildest brow dreams come true. 

fill in brows infographic

6 reasons we love cruelty free makeup

6 reasons we love cruelty free makeup

6 reasons we love cruelty free makeup


Make the switch to cruelty free makeup and turn up the do good, feel good factor of your beauty routine. Check out 6 major benefits of using cosmetics that are kinder to animals.


What is cruelty free makeup?


A beauty product is cruelty free if it hasn’t been tested on animals at any stage during the production including supply chain – formulas, and finished products.


6 reasons we love cruelty free makeup


The big benefits of choosing cruelty free beauty. It’s SO worth making the switch.

# 1 - Choosing cruelty-free can help end the suffering of lab animals

Doing our bit to help end the suffering of gentle animals in the name of beauty is unsurprisingly the #1 reason we love cruelty free makeup!

Animal testing is an ugly, ugly thing. 

It’s still a big part of the beauty industry - a part that many brands don’t want you to know about. 

What goes on behind closed lab doors to animals including mice, dogs, cats, and rabbits during cosmetic testing is seriously torturous stuff.

When you choose cruelty-free makeup, you know no animals have been hurt in the name of a plumper pout or gorgeous brows.

There are a bunch of alternative methods to animal testing and guess what, they can actually be more effective. Cruelty free cosmetics are tested using options like in-vitro method, or on people who volunteer to trial ingredients.

When coming up with their latest and greatest product formulations, brands also have their pick of literally thousands of ingredients already approved as safe for human use. So stick to the safe stuff!

#2 - You get to vote with your dollars

You might be thinking...

“What difference could choosing cruelty free makeup actually make?” 

The truth is a real difference. One by one those products add up to thousands, then millions, across the globe. 

Buying cruelty free makeup and avoiding products that have been tested on animals is like casting a vote for the lives of our lab bound animal friends. 

With enough votes, the beauty industry will have to listen and up its game when it comes to the ethical production of products.

#3 - Cruelty free makeup can lead to more mindful beauty practices

Becoming more aware of how cruelty free makeup is made can have an impact on other areas of your beauty routine too. 

We bet you’ll begin to give more thought to other products. You might start learning about other unethical beauty practices and toxic ingredients, too.

It’s like a domino effect of mindfulness! 

#4 - You can share your choice to help spread the word

Learning more about how products are made empowers you to share the reasons why you chose cruelty free makeup. 

Spreading awareness may help encourage friends to make different decisions about their makeup products too.

#5 -  You wear your values

Choosing cruelty free makeup means you’re literally wearing your ethical values. Your beauty routine is reflecting your compassion and care for creatures great and small.

You boost your feel-good factor knowing you’ve made a choice to support a world that's safer for our animal friends.

#6 - You don’t have to sacrifice quality

Cruelty free mascara, lip gloss, foundation, brow powder, lipstick, and pretty much every other cosmetic beauty product are now offered by cruelty free brands. 

Making a choice kinder to animals doesn’t mean your best looks are off-limits. 

Want to see cruelty free makeup results? Take a peek at PONi products in action. Glowy, gorgeous, and bold - cruelty free cosmetics don’t disappoint.

Those are some big benefits right there. If you’re convinced it’s time to make the switch (hooray!) it isn’t as tricky as you think.


Want to make the switch to cruelty free beauty?


We suggest making the transition one product at a time. 

This cuts the overwhelm and expense of trying to update your beauty stash in one hit. 

First, check what cruelty free products you already own - chances are you already use and love some cruelty free products. (PONi fans - we’re looking at you!)

Products that aren’t cruelty free? Each time you finish one choose a cruelty free option to replace it. 

That bold red lipstick you love? Search for its equal in a cruelty free range. Making small changes reduces overwhelm.

It’s also really wasteful to bin half-used products because they’re made by an animal testing brand. Use it up then make the swap!

We’ve got more tips for making the cruelty free switch right here.

We hope the benefits of cruelty free makeup inspire you to make choices that stack up to real change for our sweet animal friends. 


cruelty free makeup

Lip Makeup. Easy Tips For A Fuller Pout

Lip makeup. Easy tips for a fuller pout

Lip Makeup. Easy Tips For A Fuller Pout


You don’t have to go the filler path to get yourself a pillowy Kylie Jenner pout. Our lip makeup tips and a little prep work can deliver a subtly accentuated mouth or your most ambitious pout ever! 


Prep your lips


Before we get to the lip makeup tips, you need to get your lip prep on. 



It’s not just your skin that benefits from a fresh exfoliation sesh. 

Gently buffing your lips before adding lip makeup removes any dry skin clinging to your lips (never a good look) and also boosts blood circulation. 

Coconut sugar makes a great exfoliant. Massage a tiny amount of coconut sugar in circular motions onto damp lips with your fingertips or a toothbrush with soft bristles. 

Behold, the smoothest base ever for your lip makeup.


Hydrate and moisturise 

Sipping H20 on the regular is a natural way to nourish your lips for your best pout ever. 

Fine lines begin to appear around your mouth when you’re dehydrated - this can make your lips look a little on the shrivelled side.

Along with chugging your daily water quota, keep your lips supple with a moisturising balm like our Lip Magic Balm.



Lip makeup tips for a fuller pout


Start with concealer

This tip will change your lip game forever. 

For the perfect lip makeup application, start by blotting the lip with concealer or foundation. 

This will blur the line between your lips and your skin meaning you can slightly over line your lip shape easily - more on overlining in a moment. 

We love that it acts as a primer too, filling in any lines and giving your lip makeup serious staying power.  

By blotting out your natural lip colour, this technique also helps the lipstick stay true to its colour - the red and pink tones of your lips can alter how the colour appears. 


Overlining your lips….the right way

Overlining is the classic fake-a-pouty-lip makeup tip.

Here’s how you do it:

Choose a lip liner that matches or is just a shade darker than your natural lip colour. 

First, line the lip along your natural lip line. This will help in the next step to let you move little by little when you overline.

Now, use the liner to draw slightly (and we mean slightly) outside your natural lip line then fill the rest of the lip in. This will give the illusion of larger lips and provide a base for the next lip product you apply.

Pro tip - Focus your over lining around the Cupid’s bow. The closer you get to the corners of your mouth, the more you should follow your natural lip line. You don’t want it to look really obvious you’ve drawn your lips on!


The two-tone trick

This lip makeup trick is the EASIEST way to add dimension to your pout - and dimension is the secret to making it pop!

First, apply a single shade across your entire mouth. 

Next, take a shade lighter than the base colour and add a little of the lighter colour just to the centre of your lips to create the illusion of fullness. 

This tip is seriously foolproof. We recommend trying it with Brow Pop as the lighter shade - it’s a multipurpose creamy highlighter in a soft peachy hue ideal for perfect for lips and brows. 


Gloss up 

By dabbing just a little gloss right in the centre of your bottom and top lip, you instantly up your pout game. 


Highlight your cupid’s bow

You can also dab just a touch of highlighter along your Cupid’s bow - either with your finger or a soft highlighter brush. 

We love a champagne-toned highlighter for this lip makeup trick. Try our Unicorn Champagne Highlighter for an irresistible burst of radiance. 


Try a plumping balm

Lip plumping balms are formulated with ingredients like cinnamon or menthol which encourages a plumping action. When applied, these ingredients stimulate blood to rush to the surface of your lips. The result? A subtle and temporary plumping of the lips.


Double down on the concealer

How can you really make your lip makeup pop? 

By lining the outside of your mouth - after you’ve applied lipstick - with concealer and a lip brush. This simple tip brings amazing sharpness and vibrancy to your lip colour.


Contour underneath your bottom lip

Grab a small fluffy makeup brush for contouring and dip it in a little bronzer and very lightly brush it back and forth below the bottom lip. Contouring below the lip helps to bring it ‘forward’ and creates the illusion of fullness. 

Your puffiest, poutiest lips ever await.


Lip makeup


Winged Eyeliner 101. How To Achieve The Best Winged Eyeliner

Winged Eyeliner 101: How to achieve the best winged eyeliner

Winged Eyeliner 101. How To Achieve The Best Winged Eyeliner


No more wobbly lines - only cat eye flicks even Adele would envy. Grab our genius tips on perfecting winged eyeliner!


What Is The Best Eyeliner For A Winged Look?


If you’re a beginner...


Felt-tip liquid eyeliner

If you’ve never attempted winged eyeliner before (or have... and failed hard) a felt-tip liquid eyeliner is your lifesaver. 

Because you grip it like a pen, it gives lots of control to draw lines smoothly instead of wobbling all over the place. You’ll still get the richly pigmented, smooth intensity of a traditional liquid eyeliner. 

Let us introduce you to the best liquid eyeliner in Australia: PONi Pegasus Smudge Proof Liquid Eyeliner. Black, water-resistant liquid eyeliner for effortless, smudge-proof lines without the stress. 


Eyeliner pencil

Also a good choice for beginners! Less mess and more control than using a traditional liquid eyeliner that comes in a pot. 

The kinda downside? Eyeliner pencils don’t spread as thickly as gel or liquid liners and aren’t as deeply pigmented. 


Or if you’re more experienced…


Gel eyeliner with an eyeliner brush

It takes a little more practice to create a winged eyeliner look with a pot of gel liner and an eyeliner brush. Not the easiest option for absolute beginners. 

It’s worth mastering though, gel creates beautifully solid colour instantly (no layering required) and super crisp, sharp lines. 


How To Perfect The Straight Lash Line


No doubt the hero of winged liner is definitely the flick but getting the perfect line along your lashes takes skill too. The shaky hand struggle is real. 

If precision isn’t *exactly* your best skill, let us help you out with these tips.


Join the dots

This tip for nailing the winged eyeliner brings back childhood memories of join-the-dots colouring books. This is the grown-up version for a cat eye.

Here’s how you do it -

Using your eyeliner, place tiny dots at small intervals along the top lash line and take them out to the point you want your cat-eye to end. Then use gentle strokes to connect them. 

With the dots already in place, it’s easier to keep a steady hand and know where you need to go!


Sit down to apply your eyeliner

How to apply liquid eyeliner is a line that’s actually straight? You need a steady surface to solve those rouge hand wobbles. 

Instead of applying your winged eyeliner standing up, sit down so you can rest your elbow on a flat surface. This simple hack makes a big difference.


Start with a pencil

If you love the pigment of liquid liner but find it super daunting to nail a straight line - use a combo of tools. 

Start with a pencil to outline your eye and wing shape. When you’re happy with the look, trace the shape with a thin liquid liner for more impact. 


Genius Tips For A Sharper, Precise Flick


These tips work a treat at sharpening up the flick of your winged eyeliner.


Card trick

Take a clean piece of cardboard - the size of a credit card - and lay it against your eye on a diagonal angle for your wing. 

Draw your wing on the eyelid using the card as your guide. The idea is to actually take the line along the card, so when you remove it, you’re left with the perfect flick and crisp edge.


Tape it to shape it

Same idea as the card trick, but using tape. 

Cut a 3 cm piece of makeup or surgical tape and place the tape along your eye at a diagonal, depending on the type of wing you want. 

Now grab your eyeliner and apply it along the tape line. For a more dramatic eye, you’ll want to draw further along the tape. For a more subtle wing, keep the line shorter. 

Follow your lash line to finish the rest of the eye and then remove the tape. You’ll see a crisp, sharp winger every time with this tip. #foolproof

You can use scotch tape for this technique too but stick the pieces of tape to the back of your hand first a few times. This takes off a little of the stickiness so it won’t pull so much around your delicate eye area. 


Folded makeup wipe

Draw your wing before applying foundation and don’t worry if the wing is messy - you’re about to fix that. 

Fold a makeup wipe in half and then carefully wipe along the wing on an angle to create a tidy, sharp edge. 


Cotton bud clean up

Create your wing - again, don’t stress if it’s a little wobbly. Take a (biodegradable!) cotton bud and dip it in a little micellar water. In short swipes, run it along a less-than-crisp edge to sharpen it up. 


Hooded eyes

When the skin around your eye folds over the crease of your eye it can make drawing on eyeliner a bit more challenging. All your beautiful eyeliner (and eyeshadow) efforts can ‘disappear’ into the hood.

This nifty little trick will help you out. Instead of a drawing small flick - where most of the liner is on the lid - elongate the wing. 

Draw it out so the wing can be seen when the eye is open. The most dramatic part of the wing is actually away from the lid. 

Make sure the line of the wing is upward to give a ‘lifting’ illusion that counteracts a droopy lid. 

There you have it! Our easy tips for taking the guesswork out of perfecting your cat eye - no more winging it.


Want to add the best liquid eyeliner in Australia to your makeup stash? Shop PONi Pegasus Smudge Proof Liquid Eyeliner here.