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The Perfect Eyebrows for Your Face Shape

The Perfect Eyebrows for Your Face Shape

The Perfect Eyebrows for Your Face Shape


Wondering how to shape your eyebrows? Working with your face shape is key if you want to create the perfect eyebrow shapes for your face. Warning - this may have you rethinking everything about your brows. Read on!




If you have a round face shape, the sides of your face curve slightly outward, rather than being straight. Cheekbones are the widest part of your face and your chin is also rounded. 

Celebs with a round face include Jennifer Lawrence, Chrissy Teigen, and Michelle Williams.  

Brow goal

Your brows should work to elongate your face to make it appear less round. 

The perfect eyebrow shapes

Well defined brows are a must for a round face shape. High arches with vertical lines that follow straight to the peak of the arch work best.

Take the arch as high as possible - while still looking natural - to elongate the face. Steer clear of rounded brow shapes as this will only emphasise a round face more. 




A wide forehead that strongly tapers toward a narrow chin is the key characteristic of a heart-shaped face. 

Celebs with a heart shape face include Reese Witherspoon, Gwyneth Paltrow, and Mary-Kate Olsen.

Brow goal

Your brow goal is to soften the lines of your face but work with your natural shape - emphasising the heart shape between your brows and chin. 

The perfect eyebrow shapes

A gentle, rounded brow works beautifully with a heart shape. Stick with a low, rounded arch for a more natural look or add length to a shorter heart-shaped face by arching the brow high. 



In terms of length and width, your face is very equal. Your chin is square and the forehead and jawline and similar width. Basically, when you look at your face straight on, the curve of your jawline and sides of your forehead will form a square shape.  

Celebs with square face shapes include Olivia Wilde, Natalie Portman, and Salma Hayek.

Brow goal

You can either balance a strong, square jaw with a strong brow or soften it with curved eyebrows. 

The perfect eyebrow shapes

The best eyebrow shape for a square face is a thick, angular and well defined shape. This will help balance a strong jaw and elongate the face. A softer curve also works well if you want to soften a heavier jawline.  



Have an oval shaped face? Lucky you! Often considered the ideal face shape, the oval face is already in proportion. This means you can pull off practically any makeup look!

Celebs with oval face-shapes include Bella Hadid, Jessica Biel, and Charlize Theron. 

Brow goal

To follow the natural shape of your brow.

The perfect eyebrow shapes

Stick with naturally arched eyebrows and create a soft angled shape. The soft angled shape goes straight up to the peak and gently curves round at the top and down. 

For a more dramatic night time look, you might choose to slightly thicken and fill the lines but don’t go overboard. 




If you have a diamond face shape, your forehead and jawline are a similar width, cheekbones are high and angular with a pointed chin.

Celebs with diamond face shapes include Jennifer Lopez, Anna Kendrick, Vanessa Hudgens, and Selma Blair. 

Brow goal

Diamond-shaped faces are wider and fuller so the goal is to minimise the widest areas, balance a narrow chin, and soften the lines of your face overall. 

The perfect eyebrow shapes

A curved brow does amazing things for a diamond shape. This subtle brow shape creates a nice balance between wide cheeks and forehead. Focus on creating a rounded arc towards the middle of the brow.

Or, you might take the other brow road and choose high, sharper arches. This will draw attention away from the bolder angles of your face. 

How to shape your eyebrows perfect shape

Follow The 3 Universal Brow Rules


No matter the shape of your face, there are 3 golden rules to follow when eyebrow shaping.

Rule 1

The arch of your brow - whether it be angular or more curved and soft - should be around two thirds of the way along your brow line, never in the centre.

Rule 2

Find the right place to start your brow. Lay an eyebrow pencil vertical along your nose - the point where it reaches the bridge of your nose is where the brow should begin.

Rule 3 

Get the tail right. Place an eyebrow pencil in a line that runs from the outer side of your nostril to the corner of your eye. This is the ideal ending point for your brow. 


Essential Tools For All Eyebrow Shapes


You’ve figured out the best shape for your eyebrows based on your face shape, now you need the right tools to make it easy! Get these in your beauty bag to keep your brows looking bangin’ all day long.  

Brow Pencil

Don’t underestimate the power of a great brow pencil.

The idea isn’t to draw your brows on, use the brow pencil to fill in gaps and bare spots. Opt for a colour two shades lighter than your hair or make shade selection even easier with Brow Magic. It’s a universal brow pencil - one colour suits all. Simple.

Brow Powder

Powder has a naturally soft, volumising effect. Fill in any sparse areas with brow powder - it helps set brow pencils to make the look last longer. Choose a colour close to your hair shade and use an angled brow brush to get the job done flawlessly. We love Brow Duo Powder.

Brow Gel

The answer to stay-all-day brows? Clear brow gel

Once you’ve finished your look, gently brush the brow gel spoolie over the hairs to set your arches. Perfect for all eyebrow shapes.

Brow Highlighter

Highlighting the brow will define your eye area - making eyes look bigger and brighter. 

Boost the effect by placing a little highlight in the corner of the eyes as well as beneath the brow bone. Brow Pop is our go-to highlighter for eyebrow shapes and skin tones. 

Brow perfection continues with our ultimate brow cheat sheet



Cruelty Free Mascara. Your Compassionate Beauty Routine

Cruelty Free and Fabulous

Cruelty Free Mascara. Your Compassionate Beauty Routine


Cruelty free cosmetics are changing the way we do beauty. Ethical babes are rocking looks with everything from cruelty free mascara to brow powder and bronzers to make the world a safer place for our sweet animal friends. It’s clear we care more than ever how our products are made and who they’ve been tested on. Here’s how you can level up to a more compassionate, cruelty free beauty routine and why you should!


What are cruelty free cosmetics?


Animals go through some seriously torturous stuff all in the name of beauty. Choosing cruelty free cosmetics can help save bunnies, mice and other animals from miserable laboratory lives. A beauty product is cruelty free if it hasn’t been tested on animals at any stage during the production or manufacturing process.


So, how are cruelty free cosmetics created safely?


There are a bunch of alternative methods to animal testing and yep, they can actually be more effective. Cruelty free cosmetics are tested using options like in-vitro method, or on real life humans who volunteer to trial ingredients used in the season's boldest brow powder.

When coming up with their latest and greatest product formulations, brands also have their pick of literally thousands of ingredients already approved as safe for human use. Crafting new cosmetic formulas with ingredients on the ‘This Stuff Is Ok For Humans!’ list means no further testing is required.


It’s happening. The cruelty free beauty revolution


The cruelty free beauty revolution is happening in a #major way. Conscious beauties are purchasing with their hearts, not just their dollars. Research tells us almost half of Aussie women who use cosmetics cared whether a product was cruelty free or not.

Social media has played a massive role in raising awareness about the plight of millions of animals trapped in labs. Global petitions and campaigns like #ForeverAgainstAnimalTesting have challenged us to raise our compassion vibe and live a little more thoughtfully.

Cruelty free mascara, lip gloss, foundation, brow powder, lipstick and pretty much every other cosmetic beauty product are now offered by cruelty free brands.

Some online retailers have made it even easier to find cruelty free products by introducing filters to help you search for animal-friendly products.

We’re animals lovers here at PONi Cosmetics. Our range is cruelty free so you can rock that bold look with a clear conscious.

The White Knight - PONi Cosmetics

PONi Cosmetics White Knight Tubing Mascara - $30 - Buy Here.

Transition to compassionate beauty with cruelty free mascara


A guilt-free glow? Always on trend. Overhauling your current cosmetics stash for a cruelty free swag might feel a little overwhelming but don’t stress, it doesn’t need to be. Start with one product! Why not begin with mascara? Smudge proof and waterproof mascara do exist! Get your hands on the perfect cruelty free mascara to lengthen, darken, curl, and deliver serious lash volume.

Our White Knight Tubing Mascara is adored by PONi Cosmetics fans. Smudge proof and waterproof, it’s cruelty free mascara that lengthens and thickens without clumping. No panda eyes ever, just your new, compassionate lashes! Now you’ve taken the first step and bagged yourself a cruelty free mascara, here are a few more tips for your ethical makeup makeover.


One product at a time


Want to switch to cruelty free? Continue to update your beauty stash one product at a time as you finish each item. That bold red lipstick you love? Why not try searching for its equal in a cruelty free range. Making small changes reduces overwhelm! It’s also really wasteful to bin half-used products because they’re made by an animal testing brand, use it up then make the swap.


Do your research


Making ethical choices at the supermarket (think free range eggs) is easy. Doing the same for your makeup can be a little trickier. Google is your best friend when it comes to finding out everything you need to know about cruelty free beauty. Discover the brands that still test on animals (you’ll be surprised!) and those who take a firm cruelty free stance.


Find your cruelty free beauty crowd online


Check out Facebook groups and Insta feeds dedicated to cruelty free beauty related finds, hints, tips and advice. Follow Poni Cosmetics too, we’re always sharing beauty inspo and tutorials on Facebook and Instagram!


Use the apps


Found an amazing smudge proof mascara but not sure if it’s cruelty free? There’s a bunch of handy apps that can tell you everything you need to know by scanning the barcode.


Don’t forget your makeup brushes


While you’re trading up your cosmetics for cruelty free choices why not swap your beauty tools for vegan options? You’re spoiled for choice when it comes to makeup brushes and brow grooming tools that aren’t made from any animal hair.

Have you made the switch to cruelty free cosmetics? What product was the hardest to replace?

How To Apply Eyeshadow Perfectly. Here's What You Need To Avoid.

How To Apply Eyeshadow Perfectly

How To Apply Eyeshadow Perfectly. Here's What You Need To Avoid.

Tired of eyeshadow fails? End the struggle with our foolproof guide on how to apply eyeshadow perfectly. We’re breaking it down easily so you can learn how to do eyeshadow like a pro - flawless eyes await! 


First, Get The Colour Right


Knowing the flattering shades that make your eyes pop is just as important as knowing how to apply eyeshadow. 
Here’s a quick ‘eyeshadow for beginners’ guide to shades best suited to different eye colours. 
Brown eyes - Super flattering shades for brown eyes are bronze, copper, green, pink, or champagne. 
Green eyes - Cooler shades like green, blue, plum, look great with green eyes. You can also try more earthy tones such as khaki and taupe too. 
Blue eyes - Gray and slate-coloured eye shadow can make blue eyes look AH-mazing. Green, blue, purple and rose tones also work beautifully. 
Hazel eyes - For hazel-eyed gals, the right shades will depend on the prominent colour in your eyes. If you have green-hazel eyes, you’ll win with cooler eyeshadow shades, while warmer eye shadows are usually a better match for brown-hazel eyes.
Now you’ve got your most flattering palette sorted, let's dive into the steps to apply eye makeup perfectly and what you need to avoid!


Apply A Primer (And Set With Powder) 


Want your look to last and not crease? Then priming your eyes first is a must, even if you’re just going for a simple eyeshadow look. 
Using a primer first will help the makeup glide on smoothly too and maximises the pigment. You can use a specific eyeshadow primer, regular concealer, or BB cream - just choose a product close to your own skin tone.
Set the primer with a translucent powder so the area is smooth, not sticky, when applying eyeshadow. 


Your Eyeshadow Brushes Matters


The right brushes are EVERYTHING if you want to apply eyeshadow perfectly. 
A tapered fluffy brush gives a soft, airbrushed look and is ideal for blending. The rounded, dense brushes pick up more powder / cream and should be used in the areas you want more definition and a concentrated colour pay off. 
Do: Use a fluffy brush when you want a soft, airbrushed result. 
Don’t: Use a dense brush when applying the base colour all over the lid - use a fluffy brush


Start With A Neutral Shade


Pick the most neutral shade (not the lightest) in your palette and take your tapered fluffy brush and lightly glide the tip of it in a back and forth across your whole upper eye area. 
This creates the base colour from which you’ll build the rest of your look.
Do: Take the brush to the eyebrow line only when there is less product on the brush - to avoid harsh lines.
Don’t: Hold your brush too close to the bristle end when applying the base coat. Grip it further back to allow for a less controlled application (yep, this is a good thing!) to achieve the effortless, airbrushed look. 


Focus On The Crease With A Darker Colour 


Choose the darker colour in your palette to apply to the crease area. 
If your palette has 3 colours, opt for the darkest. If you’re using a 4 colour palette, go for the 3rd darkest. 
Swap your fluffy brush for a harder brush and, starting from the inside of the eye, blend the darker colour into the crease. This step gives definition to your look and the key is to blend, blend, blend!
Do: Start with a thinner line of eyeshadow closer to your eye and then make it thicker as you move toward the outer crease.
Don’t: Forget to tap excess product off the brush before applying. 
Tip for hooded eyes - If you have hooded eyes, when they’re open, your upper lid covers most of your mobile lid. You’ll need to create the crease shadow in a slightly higher area than the actual crease (let’s call it faux crease!) so the definition can be seen. 


Highlight Above The Crease


You’ve nailed the base coat and the crease, now it’s time to focus on highlighting. 
Choose the lightest shade in your colour palette, or a multi-tasking highlighter, and swap back to the fluffier makeup brush. 
Dip the brush in, tap off the excess and apply to the area above the crease in small, circular motions. 
Do: Choose a more shimmery highlighter for night time.
Don’t: Take the highlighter all the way to the brow line - this will create a harsh line.


Add A ‘Wide Awake’ Touch To Your Inner Eye


A slighter lighter colour in the inner corners of your eye is a flattering look for everyone; brightening and opening the eye.
You can skip the brush for this and just press your pinkie finger into the lightest colour of your palette.
Then, gently dab the colour on the inner corner of your eye area and once again, blend, blend, blend. Are you getting that blending is key when it comes to how to do eyeshadow right?!
Do: Go easy with the colour! You want this brightening effect to look as natural as possible. 
Don’t: Use darker shadow in the inner corner of your eye, you’ll make your eyes appear smaller. 
Finish your look with a lick - or lashings - of mascara to make your eyes pop and polish your look. Try our White Knight Tubular Mascara


Bonus Tips On How To Apply Eyeshadow 


Build your hue, don’t go straight in with a thick coat of colour
The idea for every step is to blend and build the shade up, over multiple applications. Don’t just dig into your eyeshadow palette and apply 1 thick shade of colour. You can create different tones and depth by building up thin layer by thin layer. 
Going for a dramatic look? Apply your eye makeup before the rest of your makeup
Planning to get a smoky, dramatic eye look going on? Apply your eye makeup before the rest of your look.
If you’ve applied your entire base, concealer, foundation, powder and bronzer then you screw up your eye makeup, it’s going to be harder to do over.
 It's easier to take a makeup wipe and start over again just on the eye area. This is a great tip for eyeshadow beginners too!
Experiment with bronzer and blush as eyeshadow
Don’t be afraid to mix it up a little and experiment by using your bronzer or blush as an eyeshadow. Using bronzer on the eyes is a super quick way to add warmth and works for a more natural, pared-back look.   
We hope you’ve picked up some helpful pointers from our quick tutorial on how to apply eyeshadow. Now go forth and apply!
Infographic how to apply eyeshadow perfectly

7 Tips For Thick Eyebrows - How To Make Your Eyebrows Grow

How to make your eyebrows grow

7 Tips For Thick Eyebrows - How To Make Your Eyebrows Grow


Lusting after glossy, thick eyebrows but feeling defeated by your own thin, straggly arches?

If you’ve gone OTT with plucking, are the victim of a bad wax or your natural brows are just pretty damn disappointing, try our tips on how to grow your eyebrows to reach their ‘full’ potential!


Use an eyebrow growth serum

Including an eyebrow growth serum in your routine is our numero uno tip to grow your eyebrows as quickly as possible and transform those sparse, straggly hairs into thicker arches. 


How does eyebrow serum work?

Eyebrow growth serums contain good-for-brows ingredients like peptides which boost the activity of the hair follicle to stimulate thicker and longer eyebrow hairs, vitamins to strengthen hair, and amino acids and plant oils to help prevent existing brow hair from falling out. 

Containing no harmful ingredients, PONi’s Lash & Brow Growth Serum is a brow boosting formula of oils, peptides, and vitamins to improve the length and thickness of sparse eyebrows.


Try the castor oil trick

Google ‘how to make eyebrows grow’ and half the internet swears by using castor oil as a natural way to boost eyebrow growth. 

The other half isn’t so sure. 

There isn’t actually any published scientific evidence linking castor oil and hair growth but if your eyebrow situation is less than lush, it’s worth a shot. 

How can castor oil help grow thick eyebrows? Castor oil is a vegetable oil packed with omega -9 essential fatty acids that are uber nourishing for the skin, anti-inflammatory and can improve circulation, which may help with hair growth. 

Here’s what to do -

Put a few drops of castor oil onto a clean spoolie or cotton tip. Stroke the castor oil into the clean, dry brow area and follow with a brow massage. You’ll want to do this at night because castor oil is thick and painting your eyebrows with it is not a look you want to rock during the day. 


Massage your eyebrows to boost circulation

When you’re applying an eyebrow growth serum or trying the castor oil trick, boost your thick eyebrow potential by massaging the serum or oil into your brow area. 

Massage stimulates blood flow which can encourage hair growth. 

Try this massage for a few minutes - press at a spot in the middle of an eyebrow and, without releasing your finger, begin making circular movements, gradually widening the radius. Repeat with the other brow. 


Avoid plucking and waxing 

If you want to grow out your eyebrows, you’ll have to go easy on plucking and waxing for at least 6 weeks. When new hair is left alone and not tweezed it will begin to grow closer to the brow line. 

Here’s a little fun brow fact: eyebrows go through a three-stage process of growth. 

Anagen is the active phase of hair growth and for brow hair takes 30 - 45 days. Don't pluck hair that begins to appear, even if it’s underneath the brow. Have patience and make random stragglers growing underneath seem less apparent by using a little concealer to cover them up. 

The second stage - the Catagen phase - is when the hair stops growing and detaches itself from the blood supply; it’s then called ‘club hair’. The final stage is the Telogen phase which lasts over three months - when strands are released and fall out.


Eat your way to thicker brows

Wondering how to get thicker eyebrows? Pay attention to what you’re putting on your fork!

Make sure you’re loading your plate up with plenty of healthy fats from plant-based oils, nuts and seeds as well as chowing down whole grains, veggies and fruit packed with fibre.

The results of a balanced diet show up in your face - including healthier-looking brows!  The best vitamins and nutrients for nourishing your hair include - 

Omega 3 fatty acids - salmon, chia seeds, walnuts, and flaxseeds.

Protein - eggs, almonds, and chicken breast.

Iron - green vegetables, for example, spinach, legumes, and red meat.

Zinc - red meat, cashews and surprisingly, dark chocolate contains reasonable amounts of zinc.

Vitamins A, C, D, and E - leafy green vegetables, carrots, and fatty fish such as salmon and sardines.


Take a high-quality hair growth supplement 

Hair growth supplements don’t only help nourish thicker, glossier hair on your head - they can speed up hair growth in general, which means your eyebrows will benefit too!

There are plenty of options for hair, skin and nails supplements that contain biotin. Biotin is a water-soluble vitamin that's part of the vitamin B family and plays a major role in the health of your hair, skin, and nails.

It goes without saying to always check with your doctor first before taking any supplements.


A final tip for your mission to thick eyebrows

Be patient! Your brows won’t magically transform overnight but commit to a routine of brow TLC and reaching your full brow potential will definitely be worth the wait.

Make your eyebrows grow

The Ultimate Cheat Sheet For Perfect Brows

Cheat sheet resource guide on perfect eyebrows

The Ultimate Cheat Sheet For Perfect Brows


Perfect brows can change your entire look and it’s worth going that extra beauty mile to get them right! Behold, our ultimate cheat sheet on how to get perfect brows. 


Work with your face shape


Brows aren’t a one-size-fits-all kind of deal. The perfect brows have to work with your own face shape and we’ve got a few quick pointers on how to get it right!

Round face - Create a high arch following a straight line to the peak of the brow as this will help open up your face. Avoid a rounded / curved eyebrow shape. 

Square face -  Square faces can pull off a curved or more angled brow but steer clear of thin brows and elongate the line to avoid a ‘short’ brow. 

Heart shaped face - A lower arch works with heart shapes. Don’t go too high with the arch or you’ll really lengthen the face. For perfect brows keep the curves of the arch soft.

Oval face - If you have this balanced face shape, lucky you! You can pull off the classic full, softly angled brow beautifully. 


Follow the 3 universal brow rules


No matter the shape of your face, there are 3 golden rules to follow when defining your perfect eyebrows.

Rule 1 - The arch of your brow - whether it be angular or more curved and soft - should be around two thirds of the way along your brow line, never in the centre.

Rule 2 - Find the right place to start your brow. Lay an eyebrow pencil vertical along your nose - the point where it reaches the bridge of your nose is where the brow should begin.

Rule 3 -  Get the tail right. Place an eyebrow pencil in a line that runs from the outer side of your nostril to the corner of your eye. This is the ideal ending point for your brow. 


Brush your brows upwards 


Using a clean, dry spoolie your brows upward as it makes them look fuller and gives them more texture. You create a ‘feathered’ appearance - natural looking, fine hair strokes that you can’t achieve if you brush sideways. 

Eyebrows are also easier to fill in afterwards when they’re brushed upwards. 


Choose your eyebrow makeup 


Powder, creme or pencil? Or a mix ‘n’ match combination? The eyebrow makeup you choose is crucial for nailing a flawless arch. 

Eyebrow pencils are great for beginners and perfect for natural looking brows with softly defined arches that aren’t overly done or sharp-looking. Eyebrow pencil also makes a great base for brow powder to be applied over the top. 

Eyebrow powder does a brilliant job at filling in those sparse areas. If your brows are in pretty great shape naturally aside from a few thin spots, you might just need a little eyebrow powder to fill those areas in. Using powder also adds volume to your natural hair and works over the top of eyebrow pencil to add texture. 

Eyebrow creme is a quick way to fill in sparse brows for a natural look. If you’re already rocking a set of thick brows, creme will create a bolder, glam look. Use a brow brush for a precise creme application. 


Use a natural looking shade


If you've chosen a brow creme or powder, go for a color that is the same shade as your brows or a little darker. 

If a brow pencil is your tool of choice, opt for one shade lighter than your hair for a softer look; unless you’re really fair. In that case, go a little deeper with the shade as slightly darker brows will frame your face enhance your eyes more than a really light brow. 

Still stressed about finding the shade for your perfect brows? Our Brow Magic is a universal brow pencil solves all your colour uncertainties - one colour suits all. Bingo.


Start in the centre


Perfect eyebrows aren’t one monotone block of colour, so when it comes to hue, aim for a gradient effect. 

Begin applying your brow product at the arch, and build the colour there. Move along to the front and then finish up at the end, where the colour should taper off. Our Brow Duo Powder will help you nail that natural looking gradient.


Add a little highlighter


If you love a clean, shapely brow use a little highlighter under the brow bone. A soft tone with a subtle shimmer will help define the brow line without looking over the top. Our PONi Unicorn Champagne Highlighter works beautifully when you apply with the angled end of our Pro Brow Brush


Set with a clear brow gel


Finally, lock those perfect brows in place with a clear brow gel. Gently brush the brow gel spoolie over the hairs to set your arches and keep them looking perfection all day long! 


Stand back


After you get up close and personal with the mirror to create your brow, take a big step back (at  least a few feet) and survey your brow handiwork. This will give you some perspective on how your brows fit in with your entire face and the rest of your makeup look. 

Finally...thicken your brows naturally 


If you weren’t exactly blessed by the brow gods we’ve got good news. Our Lash And Brow Growth Serum boosts brow thickness and darkness naturally to fill in those sparse patches and barely there hairs that drive you crazy.


Perfect brows can change your entire look and it’s worth going that extra beauty mile to get them right! Behold, our ultimate cheat sheet on how to get perfect brows.

The Biggest Problems With Your Everyday Makeup Routine And How You Can Fix Them

Biggest everyday makeup problems and how to fix them.

The Biggest Problems With Your Everyday Makeup Routine And How You Can Fix Them


We’ve got some tricks and easy fixes to solve the biggest beauty woes of your everyday makeup routine.


Problem #1 - Your foundation disappears or looks caked on


Your base sets the tone for the rest of your everyday makeup look, so it’s important to get it right! This anti-caking tip is loved by many makeup gurus and may actually change your life. 

Mix two to three drops of oil with your foundation before you apply it. Cold-pressed Moroccan argan oil or cold-pressed rosehip are great options. 

Why? It adds extra hydration to the skin and makes it appear more luminous, avoiding that caked on look. Adding oil won’t change the formulation of your foundation and powder applied later will look flawless, not clumpy.

You might already know it’s a bit of a crime not to prime when it comes to giving your foundation real, long-lasting staying power. But even with a primer, are you finding that foundation slides off areas like your nose, chin, upper lip, and centre forehead? 

Try using an eyeshadow primer in these areas instead and your usual primer everywhere else. 

An eyeshadow primer that dries down to a matte finish will lock in your foundation in areas it usually slides off. 


Problem #2: You’ve chosen the wrong colours


When you pick the colour of your foundation, you need to think about 2 things, tone, and undertone.

 The tone is light, medium, dark while the undertone is actually the ‘hidden’ colour. A big problem with your everyday makeup routine is choosing a foundation with the right tone, but the wrong undertone.

You can tell what colour your undertone is by taking a look at the colour of the veins on your wrist. If they have a greenish hue, you have a yellow undertone and a bluish hue means you have more of a cool tone. If you can’t really tell, you’re likely to have a neutral undertone, which is a combination of both.

When it comes to eyeshadow colour, here’s a quick guide to nailing the right hue for everyday makeup. 

Blue eyes: Purple and lavender can make your eyes look grey /blue. Rust with teal or brown colours is also a good choice to make blue eyes pop.

Green eyes: A mustard or peach colour will make your eyes look brighter. Team with chocolate, taupe or gold shadow for a nighttime look.

Brown eyes: A gorgeous choice is a rich brown or burgundy. You can take your pick of navy or midnight blue too. 


Problem #3 - You’re stuck in a makeup rut 


Giving your everyday makeup look an overhaul can really be quite intimidating. It might seem safer to stick with the everyday makeup routine you’ve had for years...but are you missing out? 

Updating your look can be fun, confidence boosting and it doesn’t have to be as overwhelming! It’s also important if you’ve had a dramatic change in hair colour.

One of your best resources to update your everyday makeup routine is YouTube. There are a gazillion video tutorials for every look you can think of. Search YouTube for a look you’d like to try, like ‘smokey eye’ or ‘simple makeup for everyday’ and pick a video - and a YouTuber - that resonates with you. 

Spend some time practicing new techniques and as your old makeup runs update it with new colours or brands. This is also a good opportunity to make the swap to cruelty free options!


Problem #4 - Your highlighting, not hiding, fine lines 


Are you applying a lot of concealer really close to the lash line of your eye? This isn’t helping your wrinkle hiding efforts. 

The majority of fine lines and wrinkles appear around our eyes but it's an area that has a lot of movement. 

The more product you apply there, the more it will crease and make those fine lines even more prominent. Instead, taper off the concealer application a little before the lash line. 

This will also make your eyes appear a little bigger whereas taking the concealer right up to the edge can close them up. 


Problem #5 -  You’re not cleaning your makeup tools regularly


Using dirty makeup tools in your everyday makeup routine is a big problem. Let’s be often do you clean yours? 

Avoiding breakouts and acne is the biggest reason to keep tools clean. Bacteria and dead skin cells get caught up in the bristles and foams of your makeup applicators. Using dirty brushes on clean skin will clog your pores, spread bacteria and bring those breakouts on. 

Colour application of eyeshadows, blush, and highlighters is also better with clean tools. Shades become muddied with all different colours if you don’t wash your brushes frequently. 

Wash your sponge applicators as part of  everyday makeup routine and brushes on a weekly basis. 


Problem #6 - Forgetting your brows


A great pair of brows does wonders for your face and if you don’t believe us just Google ‘celebrities without brows’.

Don’t forget to show your brows some love! Even if you do very little else with your face get your brows right and you’ll nail a simple everyday makeup look that is polished yet natural. Check out our brow dos and don’ts right here. 

Having easy to use brow tools with epic staying power in your makeup arsenal will make nailing the perfect brow effortless!


The Biggest Problems With Your Everyday Makeup Routine And How You Can Fix Them